EN/IT
Design Services

Creating Designs That Speak to Your Audience

Design Services

WWG’s software design services in Italy cover UX/UI design of interfaces, graphic design for brands and software products, and placing a designer inside your team. They are for companies that need to design, redesign or bring consistency to a digital product. WWG designers work next to the engineers who will build it, with a named owner and deliverables ready for implementation.

Definition

What are software design services

Software design services are the activities that decide how a software product works, how it looks and how it communicates: the design of flows and interfaces, the visual identity and graphic assets that carry it into the product, and the documentation that lets a development team implement all of it without guesswork. At WWG they are a set of project-based or monthly services, chosen by the problem to solve.

solution

What We Offer

At WWG, our services go beyond the basics to ensure your brand or project gets the attention it deserves

Brand Identity

Design 
We create logos and develop cohesive branding elements, ensuring your brand is memorable and distinct

Web and Mobile Design

Our team designs intuitive, user-friendly interfaces for websites and apps that balance functionality with aesthetic appeal

Print Design

From brochures to business cards, we craft print materials that communicate your message clearly and effectively

UI/UX Design

We specialize in user-focused designs that enhance engagement and ensure a seamless digital experience

Illustrations and Graphics

Our custom visuals add a unique touch, tailored to elevate your project’s creative appeal

Packaging Design

Eye-catching designs that not only look great but also reflect the essence of your product

specializations

Design Segments We Work In

Corporate Branding

From startups to established companies, we help brands find their unique voice.

E-commerce Platforms

Designing product pages, shopping carts, and checkouts that drive conversions.

Entertainment and Media

Visually compelling graphics for movies, music, and online content.

Education

Interactive designs for e-learning platforms and educational materials.

Healthcare

User-centered designs for medical apps, websites, and printed materials.

100 + clients

Successfully optimized
costs across diverse
industries

40 %

Average reduction in
cloud spending

1.2 M

Total savings delivered
for our clients

our advantages

Why Choose WWG as Your Design Partner

01

Tailored Solutions

Every project starts with understanding your needs. We adapt our approach to align with your brand identity, ensuring the final design reflects your vision perfectly.

02

Experienced Team

Our designers are industry veterans with expertise in various fields, from branding to web design. This allows us to provide versatile solutions that cater to diverse requirements.

03

Cutting-Edge Tools and Techniques

We use the latest technology and design trends to ensure our work is contemporary and effective. Whether it’s advanced software or emerging design principles, we stay ahead of the curve.

04

Collaborative Approach

We believe in the power of teamwork. You’re involved every step of the way, from concept development to final approval. Your feedback is vital to us.

05

Proven Results

Our designs are more than just visuals; they’re tools for success. We’ve helped clients enhance their brand recognition, increase user engagement, and achieve measurable results.

06

Attention to Detail

From typography to color schemes, we meticulously craft every element of your design to ensure a cohesive and professional outcome.

07

Commitment to Deadlines

We understand the importance of timely delivery and always stick to agreed schedules without compromising quality.

process

Our Design Process

01

Discovery Phase

We start by understanding your goals, audience, and brand identity. This involves in-depth discussions, research, and gathering all relevant materials to fully grasp your vision and objectives.
02

Concept Development

Based on our findings, we brainstorm ideas and create initial sketches or wireframes. This step allows us to explore different creative directions and present you with multiple options.
03

Design Creation

Once a concept is chosen, we move into the design phase. Here, our team crafts detailed, high-quality visuals that align with your brand’s message and appeal to your target audience.
04

Feedback and Revisions

Collaboration is key. We share the designs with you for feedback and make necessary revisions. This iterative process ensures the final design meets your expectations and objectives.
05

Refinements and Finalization

After incorporating all feedback, we refine the design to perfection. Every element is polished, ensuring a professional and cohesive result.
06

Delivery and Support

The final designs are delivered in your preferred formats, ready for implementation. Additionally, we offer ongoing support for any updates or adjustments you might need.
reviews

What Our Clients Are Saying

Clutch rating
"WWG's competencies in technical and management aspects were impressive."

WWG successfully delivered a project document and software that fully met RAG requirements. WWG's project management was efficient — they delivered everything on time. Moreover, they showcased clear communication and strong technical capabilities, which were key to the project's success.

Francesco Adinolfi

R&D, Innovaway SpA

Custom Software Development

WWG provided custom software development services for an ICT company. The team designed and developed an innovative ICT software system capable of supporting RAG services.

Paese
Naples, Italy

verticals

Industries we work with

HealthcareHealthcare
FitnessFitness
RestaurantsRestaurants
EducationEducation
FinanceFinance
Real EstateReal Estate
LogisticsLogistics
ARAR
SaaSSaaS
Social MediaSocial Media
FashionFashion
E-commerceE-commerce
Travel & TourismTravel & Tourism
AI & Machine<br> LearningAI & Machine<br> Learning
IoTIoT

The engagement

Design services in concrete terms

Duration
A few weeks for most projects; set in scoping, according to the perimeter.
Start
After the discovery phase: goals, audience and brand materials gathered before any design work.
Who does the work
WWG designers with experience from branding to interface design, with a named owner; WWG engineers involved when the design is to be implemented.
What we need from you
Goals, audience, brand identity and existing materials; one person who approves at each phase, from concept to final version.
Output
Alternative concepts, final designs in the formats you need and, for digital products, files and specifications ready for development.
Format
Fixed-scope project in six phases, with revision rounds included; or a dedicated designer on a monthly fee. Support for updates on request.

The price is set before we start, in the scoping conversation, on the perimeter: screens or materials, platforms, revision rounds. Fixed-scope projects; dedicated designer on a monthly fee. We do not publish a price list.

Comparison

WWG design services and the alternatives

A company looking for design services finds web agencies, branding studios and freelancers, each suited to a different problem. This table says what each one is built for, so the choice follows the product you need to make rather than the name.

CriterioDesign services WWGWeb agencyBranding studioFreelancer
Who it is forCompanies with a software product to design, redesign or make consistent.Companies that need a marketing site, campaigns and a social presence.Companies that must define or renew their brand identity.Small projects, with someone in-house to coordinate.
What it coversUX/UI of applications, visual identity and assets for the product, a designer in your team; delivery ready for development.Site, content, advertising; the software product usually stays out of scope.Logo, visual system, guidelines; the application is designed by someone else.What you manage to specify in the brief.
DurationA few weeks per project, or a monthly fee for the dedicated designer.Per project or retainer.Per project.Per assignment.
What you getDesign checked with the people who will implement it, files and documentation, a named owner.A website and communication materials.An identity and its manual.The agreed files; continuity depends on the person.
When it makes senseWhen the design concerns a product that carries revenue or operations and has to be built.When the goal is visibility and acquisition, not an application.When the brand must be defined before any product.When the perimeter is small and already clear.

The three service lines have their own pages: UX/UI design, graphic design and dedicated UX/UI designer.

Published case studies

FAQ

Frequently Asked Questions

WWG is a Milan software company, in business since 2000, not a creative agency: designers work next to the engineers who build and run production software. That changes the result: every design is delivered with files, specifications and documentation a development team can implement directly, and aesthetic choices are checked against what is buildable and useful to users.
WWG’s software design services cover three lines: UX/UI design of web, mobile and enterprise applications; graphic design, meaning visual identity and graphic assets for brands and software products; and a dedicated UX/UI designer who joins your team on a monthly basis. Every project follows six phases: discovery, concept development with several options, design creation, feedback and revisions, refinement, delivery with support.
A typical design project is completed within a few weeks, depending on complexity and the number of items to produce. The precise duration is set in scoping, together with the perimeter and phases, before we start. We keep to agreed schedules: if the perimeter changes along the way, we renegotiate it explicitly rather than compress quality.
The price of design services is set before we start, in the scoping conversation, on the perimeter: number of screens or materials, platforms, research and testing included, number of revision rounds. Projects have a fixed scope and a written estimate; the dedicated designer has a monthly fee. We do not publish a price list, because two projects with the same name can need very different amounts of work.
WWG designers do the work, with experience across fields from branding to interface design, and a named owner who follows you from the first meeting to delivery. When the design concerns a software product, WWG engineers are involved to check that what is being designed can be built and to accompany the handoff to development.
For a design project we need your goals, a description of the audience you address, your brand identity and existing materials, and one person who approves at each phase, from concept to final version. You are involved at every step: feedback on the initial concepts is what avoids expensive revisions later.
Yes, revisions are part of the process: after the initial concepts we share the designs, collect your feedback and make the necessary changes, then refine the final version. The number of revision rounds is stated in scoping, so you know what is included and what counts as a change of perimeter.
After delivery you receive the final designs in the formats you need, ready for implementation. For digital products you can have the result built by your own team, by whoever you prefer, or by WWG engineers; for development there is a three-minute QuickQuote estimate at https://www.app.qqai.wwg.it/en. Support for later updates and adjustments is available on request.
Yes. Large-scale projects, for example the redesign of a platform with many screens or a visual identity to apply across several products, are split into phases with intermediate deliveries and a named owner who keeps the parts consistent. Quality stays constant because the design system and documentation are produced together with the designs, not afterwards.
We have experience across sectors including technology, retail and e-commerce, healthcare, education, entertainment and non-profits. Whatever your industry, the method is the same: we start from understanding your goals and your users, not from a ready-made template. The cases published in our portfolio show the kind of products we have worked on.
Both, and that is the point. Searching for software design services in Italy mostly returns directories of software development companies. WWG is one of those companies; this page is its design offer: interfaces, visual identity and assets for applications that will be built and run. If you are looking for a company to build software, the software development pages are the right entry; if the design is the question, you are in the right place.
Choose UX/UI design if you must design or redesign an application with a defined perimeter. Choose graphic design if you need a visual identity, logo and consistent graphic assets for the brand and the product. Choose the dedicated designer if design work is continuous and has to live inside your team. If it is not clear, the scoping conversation exists to decide exactly that.

Related services

The two halves of design

Product design splits between UX and UI interface design and visual and graphic design. Where the work has to run inside a team that already exists, it is staffed with dedicated UX/UI designers.

Tell Us What's Broken

Mohamed Deramchi

Mohamed Deramchi

Founder & CEO of WWG

20+ years in IT leadership, product, and cloud consulting. Leads delivery strategy and senior technical direction.

AddressCorso Europa 15, 20122 Milano (IT)

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