
Creating Designs That Speak to Your Audience
Design Services
WWG’s software design services in Italy cover UX/UI design of interfaces, graphic design for brands and software products, and placing a designer inside your team. They are for companies that need to design, redesign or bring consistency to a digital product. WWG designers work next to the engineers who will build it, with a named owner and deliverables ready for implementation.
Definition
What are software design services
Software design services are the activities that decide how a software product works, how it looks and how it communicates: the design of flows and interfaces, the visual identity and graphic assets that carry it into the product, and the documentation that lets a development team implement all of it without guesswork. At WWG they are a set of project-based or monthly services, chosen by the problem to solve.
solution
What We Offer
At WWG, our services go beyond the basics to ensure your brand or project gets the attention it deserves
Brand Identity
Design We create logos and develop cohesive branding elements, ensuring your brand is memorable and distinct
Web and Mobile Design
Our team designs intuitive, user-friendly interfaces for websites and apps that balance functionality with aesthetic appeal
Print Design
From brochures to business cards, we craft print materials that communicate your message clearly and effectively
UI/UX Design
We specialize in user-focused designs that enhance engagement and ensure a seamless digital experience
Illustrations and Graphics
Our custom visuals add a unique touch, tailored to elevate your project’s creative appeal
Packaging Design
Eye-catching designs that not only look great but also reflect the essence of your product
specializations
Design Segments We Work In
Corporate Branding
E-commerce Platforms
Entertainment and Media
Education
Healthcare
100 + clients
Successfully optimized
costs across diverse
industries
40 %
Average reduction in
cloud spending
1.2 M
Total savings delivered
for our clients
our advantages
Why Choose WWG as Your Design Partner
Tailored Solutions
Every project starts with understanding your needs. We adapt our approach to align with your brand identity, ensuring the final design reflects your vision perfectly.
Experienced Team
Our designers are industry veterans with expertise in various fields, from branding to web design. This allows us to provide versatile solutions that cater to diverse requirements.
Cutting-Edge Tools and Techniques
We use the latest technology and design trends to ensure our work is contemporary and effective. Whether it’s advanced software or emerging design principles, we stay ahead of the curve.
Collaborative Approach
We believe in the power of teamwork. You’re involved every step of the way, from concept development to final approval. Your feedback is vital to us.
Proven Results
Our designs are more than just visuals; they’re tools for success. We’ve helped clients enhance their brand recognition, increase user engagement, and achieve measurable results.
Attention to Detail
From typography to color schemes, we meticulously craft every element of your design to ensure a cohesive and professional outcome.
Commitment to Deadlines
We understand the importance of timely delivery and always stick to agreed schedules without compromising quality.
process
Our Design Process
Discovery Phase
Discovery Phase
Concept Development
Concept Development
Design Creation
Design Creation
Feedback and Revisions
Feedback and Revisions
Refinements and Finalization
Refinements and Finalization
Delivery and Support
Delivery and Support
What Our Clients Are Saying

WWG successfully delivered a project document and software that fully met RAG requirements. WWG's project management was efficient — they delivered everything on time. Moreover, they showcased clear communication and strong technical capabilities, which were key to the project's success.
Francesco Adinolfi
R&D, Innovaway SpA
WWG provided custom software development services for an ICT company. The team designed and developed an innovative ICT software system capable of supporting RAG services.
verticals
Industries we work with
The engagement
Design services in concrete terms
- Duration
- A few weeks for most projects; set in scoping, according to the perimeter.
- Start
- After the discovery phase: goals, audience and brand materials gathered before any design work.
- Who does the work
- WWG designers with experience from branding to interface design, with a named owner; WWG engineers involved when the design is to be implemented.
- What we need from you
- Goals, audience, brand identity and existing materials; one person who approves at each phase, from concept to final version.
- Output
- Alternative concepts, final designs in the formats you need and, for digital products, files and specifications ready for development.
- Format
- Fixed-scope project in six phases, with revision rounds included; or a dedicated designer on a monthly fee. Support for updates on request.
The price is set before we start, in the scoping conversation, on the perimeter: screens or materials, platforms, revision rounds. Fixed-scope projects; dedicated designer on a monthly fee. We do not publish a price list.
Comparison
WWG design services and the alternatives
A company looking for design services finds web agencies, branding studios and freelancers, each suited to a different problem. This table says what each one is built for, so the choice follows the product you need to make rather than the name.
| Criterio | Design services WWG | Web agency | Branding studio | Freelancer |
|---|---|---|---|---|
| Who it is for | Companies with a software product to design, redesign or make consistent. | Companies that need a marketing site, campaigns and a social presence. | Companies that must define or renew their brand identity. | Small projects, with someone in-house to coordinate. |
| What it covers | UX/UI of applications, visual identity and assets for the product, a designer in your team; delivery ready for development. | Site, content, advertising; the software product usually stays out of scope. | Logo, visual system, guidelines; the application is designed by someone else. | What you manage to specify in the brief. |
| Duration | A few weeks per project, or a monthly fee for the dedicated designer. | Per project or retainer. | Per project. | Per assignment. |
| What you get | Design checked with the people who will implement it, files and documentation, a named owner. | A website and communication materials. | An identity and its manual. | The agreed files; continuity depends on the person. |
| When it makes sense | When the design concerns a product that carries revenue or operations and has to be built. | When the goal is visibility and acquisition, not an application. | When the brand must be defined before any product. | When the perimeter is small and already clear. |
The three service lines have their own pages: UX/UI design, graphic design and dedicated UX/UI designer.
Published case studies
- Wellcam.fit: digital fitness platform
A digital fitness platform with mobile apps and personalised coaching, designed and developed by WWG with a seamless user experience across devices.
- 35th America’s Cup: website, apps and event platform
WWG created the website, the apps and the all-in-one digital platform needed for the 35th America’s Cup presented by Louis Vuitton.
FAQ
Frequently Asked Questions
Related services
The two halves of design
Product design splits between UX and UI interface design and visual and graphic design. Where the work has to run inside a team that already exists, it is staffed with dedicated UX/UI designers.
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