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UX/UI Design services

Elevate Your Digital Experience with WWG

UX/UI Design services

WWG’s UX UI design services are a scoped project for companies that need to design or redesign a web, mobile or enterprise application. WWG designers run research, wireframes, prototypes and usability testing, then hand over files, a design system and documentation ready for development, with a named owner from kickoff to handoff and support during implementation.

Definition

What are UX UI design services

UX UI design services are the work of deciding how a digital product behaves and how it looks. UX defines flows, structure and behaviour from user research; UI defines the visual layer, from typography to components. The output is a set of wireframes, tested prototypes and design files that a development team can implement without guesswork.

solution

UI/UX Services We Offer

UI Design

Clean, modern, and functional interfaces are our hallmark. We align visuals with your brand’s identity to make every screen unforgettable

Wireframing and Prototyping

Before diving into visuals, we create detailed wireframes and interactive prototypes to map out your project

User Research and Analysis

We dig deep into user behavior and preferences. This data becomes the backbone of designs that connect

UX Design

We focus on usability and navigation. A great design isn’t just pretty—it’s practical and engaging

Usability Testing

We test and refine to make sure the final product works for your audience, not just on paper

Mobile-First Design

In a world dominated by mobile users, we prioritize responsive and mobile-friendly solutions

Specializations

Design Segments We Specialize In

Custom Web Platforms

Whether it’s a dynamic web app or a tailored corporate site, we create designs that enhance functionality and drive user engagement.

Mobile Applications

We design apps that deliver seamless experiences on iOS and Android. Every interaction, gesture, and layout is tailored for user convenience and platform standards.

Enterprise Solutions

Transform complex workflows into intuitive systems. Our designs simplify enterprise-grade software, making it easy to adopt and highly efficient.

E-commerce Solutions

From sleek product displays to streamlined checkout processes, our designs elevate online shopping experiences to increase conversions.

Emerging Technologies

We excel in crafting designs for cutting-edge platforms such as AR/VR, IoT, and AI-driven tools, ensuring usability meets innovation.

Brand-Centric Interfaces

For businesses seeking a cohesive digital identity, we design interfaces that amplify your brand’s personality while delivering optimal usability.

our advantages

Why Choose WWG as Your UI/UX Design Company

01

Proven Expertise

Our team combines years of experience with cutting-edge tools. From startups to enterprises, we’ve designed for industries ranging from tech to healthcare.

02

User-Centric Philosophy

Everything we create is grounded in understanding your users. Research and empathy guide our process to ensure that every interaction feels intuitive and meaningful.

03

Collaborative Approach

We don’t work for you—we work with you. Transparent communication and feedback loops mean your vision stays at the heart of the project.

04

Holistic Solutions

WWG offers end-to-end services. From wireframes to prototypes and polished designs, we ensure a seamless journey for your users.

30 %

Up to faster development<br> cycles

40 %

Reduction in human error <br>risks through automation

25 %

Infrastructure cost <br>savings

4.8

Clutch rating

  • Clutch badge: Top AI Consulting Company Italy 2026
  • Clutch badge: Top Software Developers Italy 2026
  • Clutch badge: Top IT Services Company Italy 2026
  • Clutch badge: Top Web Developers Real Estate Italy 2026

process

UI/UX Design Services: Stages and Duration

01

Discovery and Research

We begin by understanding your goals, users, and competition. This phase involves stakeholder interviews, surveys, and market analysis. By uncovering pain points and opportunities, we set the foundation for a user-centered design. Our team also evaluates analytics and user behavior to gain insights into what’s working and what needs improvement.
02

Wireframing and Ideation

Sketches and wireframes take shape as we define the structure of your app or website. This phase is highly collaborative, involving brainstorming sessions and rapid iterations. Our designers create blueprints of key screens to ensure that navigation flows smoothly. Feedback at this stage is crucial, allowing us to make adjustments before diving into detailed design work.
03

Design and Prototyping

Here’s where the magic happens. We transform wireframes into high-fidelity designs that bring your vision to life. Color schemes, typography, and interactive elements are carefully chosen to align with your brand identity. Prototypes simulate user interactions, allowing you to experience the design as if it were live. This step ensures that functionality and aesthetics go hand in hand.
04

Testing and Iteration

Usability testing is a critical phase. We gather real user feedback through sessions where participants interact with the prototype. This helps us identify areas of confusion or friction. Our team refines the design based on this feedback, making improvements to enhance usability and satisfaction. Iteration cycles ensure that the final product is polished and ready for deployment.
05

Delivery and Handoff

Final files and design systems are handed off, ready for development. We provide detailed documentation, including style guides and assets, to ensure a smooth transition to the development team. Our team remains available for consultation during implementation, offering support to resolve any design-related questions or challenges that may arise.
06

Post-Launch Support

Even after the design is live, we’re here to help. Whether it’s monitoring user feedback, implementing updates, or optimizing the design further, we offer ongoing support to keep your product at its best.

cases

Customer Success Stories

Some concrete examples of the use of our technologies and how our knowledge has been useful to solve critical situations or improve workflows.

17Tons & WWG

17Tons & WWG

1TrueId - mobile app

1TrueId - mobile app

View all →
reviews

What Our Clients Are Saying

Clutch rating
"WWG's competencies in technical and management aspects were impressive."

WWG successfully delivered a project document and software that fully met RAG requirements. WWG's project management was efficient — they delivered everything on time. Moreover, they showcased clear communication and strong technical capabilities, which were key to the project's success.

Francesco Adinolfi

R&D, Innovaway SpA

Custom Software Development

WWG provided custom software development services for an ICT company. The team designed and developed an innovative ICT software system capable of supporting RAG services.

Paese
Naples, Italy

The engagement

UX UI design in concrete terms

Duration
Six to twelve weeks for most projects; the exact perimeter is set in scoping.
Start
After scoping: goals, users and screens in scope are defined before we start, with a named owner.
Who does the work
WWG UX/UI designers, with a named owner for the whole project; WWG engineers available for consultation during implementation.
What we need from you
Goals and constraints, access to existing data and analytics, stakeholders available for interviews, one person giving feedback at each phase.
Output
Wireframes, interactive prototypes tested with users, high-fidelity designs, design system, style guide and assets ready for development.
Format
Fixed-scope project in six phases from research to delivery; optional post-launch support, development with WWG or whoever you choose.

The price is set before we start, in the scoping conversation, based on platforms, number of flows and screens, and the research and testing included. We do not publish a price list.

Comparison

UX UI design and the alternatives

A company that needs to design or redesign a digital product has four routes, with different costs and risks. This table says what each one is for, so the choice follows the problem you need to solve rather than the name of the service.

CriterioUX UI design WWGDedicated UX/UI designerFreelancerTemplate or UI kit
Who it is forCompanies that must design or redesign a digital product with a defined perimeter.Companies with a product team that needs ongoing design capacity.Small projects or single screens, with someone in-house to coordinate.Internal prototypes or MVPs where speed matters more than adoption.
What it coversResearch, wireframes, prototypes, usability testing, design system, handoff to development.Whatever your team assigns, inside your processes.What you manage to specify in the brief.Generic visual components; no research, no flows.
DurationSix to twelve weeks for most projects.Monthly, renewable.Per assignment.Immediate, then the time to adapt it.
What you getFiles, tested prototypes and documentation a development team implements without guesswork; a named owner.One person embedded in your team, with documented context.The agreed files; continuity depends on the person.Screens consistent with each other, not with your users.
When it makes senseWhen the product is central to revenue or operations and user adoption is the main risk.When design work does not end with one project and is needed inside the team.When the perimeter is small and you already know exactly what you need.When you need to validate an idea before investing in design.

If you need a designer who joins your team rather than a fixed-scope project, the right page is the dedicated UX/UI designer.

Published case studies

FAQ

Frequently Asked Questions

UI (User Interface) design is how a product looks: colours, typography, layout and components. UX (User Experience) design is how the product works: flows, content structure and how easily a user completes a task. In a WWG project the two run together: UX takes shape in wireframes and prototypes, UI in the high-fidelity designs that follow them.
WWG’s UX UI design services cover six phases: discovery and research (stakeholder interviews, surveys, market analysis and a read of your analytics), wireframing and ideation, high-fidelity design and prototyping, usability testing with real users, delivery with style guides, design system and assets, and optional post-launch support. We design web platforms, iOS and Android apps, enterprise software and e-commerce, from scratch or as a redesign of an existing product.
A UX UI design project takes six to twelve weeks in most cases, depending on the number of flows and screens, the platforms and the research and testing included. Scope, phases and duration are fixed in the scoping conversation before we start, so you know what to expect and when.
The cost of UX UI design at WWG is set before we start, in the scoping conversation, on the agreed perimeter: platforms, number of flows and screens, research and usability testing included. The project has a fixed scope and a written estimate. We do not publish a price list, because two products with the same number of screens can need very different amounts of work. If you need a designer on a monthly basis instead of a project, see the dedicated UX/UI designer page.
WWG UX/UI designers do the work, with a named owner who follows you from research to handoff. The difference from a pure UX design agency is that WWG is a software company: our designers work next to the engineers who build production systems, so the files we hand over are made for the people who will implement them, and we remain available during development.
To start a UX UI design project we need your business goals and technical constraints, access to existing data and analytics, stakeholders available for the research interviews and one person who gives feedback at each phase. Feedback matters most at the wireframe stage: iterations are fast there, and decisions taken early avoid expensive rework later.
After delivery you receive the final files, the design system, the style guide and the assets, ready for your development team. We stay available for consultation during implementation. You can have the product built by whoever you choose, or continue with WWG engineers: for development there is a three-minute QuickQuote estimate at https://www.app.qqai.wwg.it/en. Post-launch support is optional.
No. We have worked with startups and large corporations, in industries from technology to healthcare. UX UI design services make sense for any company whose digital product carries revenue or internal processes and needs users to adopt it: company size matters less than a clear perimeter.
Yes, redesigning an existing product is one of the most common cases. Whether it is a complete overhaul or changes to specific flows, we start from usage data and feedback from your current users, so the changes answer observed problems rather than aesthetic preferences. The perimeter of the redesign is fixed in scoping.
We use industry-standard tools such as Figma, Adobe XD, Sketch and InVision for wireframes, high-fidelity designs and interactive prototypes. The choice follows what your team already uses: files are delivered in a format your developers can open and inspect without conversion.
A UX UI designer studies who will use a product and for what, defines its structure and flows (wireframes), draws the final screens (UI), builds prototypes to test with real users and documents everything for the developers. At WWG the designer works with a named project owner and with engineers, so every choice is checkable and buildable.
No. Generative tools produce screens quickly; they do not decide what a product should do, who it is for, or which flow users will actually complete. Those decisions come from research and testing, which is where the value of UX design sits. WWG designers use such tools for volume work, under their control, and spend the saved time on the research and testing that decide whether a product is adopted.

Related services

Around UX/UI design

The work is carried by UX/UI designers, alongside graphic design on the visual identity. The full picture is in our design services.

Tell Us What's Broken

Mohamed Deramchi

Mohamed Deramchi

Founder & CEO of WWG

20+ years in IT leadership, product, and cloud consulting. Leads delivery strategy and senior technical direction.

Phone+39-02-8148-0719
Emailbusiness@wwg.it
AddressCorso Europa 15, 20122 Milano (IT)

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