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17Tons & WWG

Position: Italy
Customer since: 2021


17Tons is an innovative technological solution that measures the value of nature. It operates in the Ecosystem Services market for the monitoring of Carbon Offset and Biodiversity, stimulating sustainable investments by planting trees.
The challenge is to connect nature and make businesses more virtuous by developing an ecosystem that has positive social and environmental impacts.


17 tons needed a tool to illustrate the project to potential investors and make clear both the value and the message:
build an entire digital ecosystem that allows you to trace the entire path of a tree from its planting.
The goal was to show the impact that plants have on our ecosystem.
This is to give awareness, but also to raise awareness and sensitize a virtuous circle that shifts the attention from mere planting to the whole life cycle of plants.
Client section image

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WWG created a model of the project, which replicated an app that could show the whole process from planting trees forward.
Solution image
Solution image
We also held a workshop in which he helped 17tons define the customer journey and gamification as a process of promotion and use of the app especially aimed at generation Z and Millennial.
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Challenge image



  1. Mock up of the project to show to investors
  2. Customer journey and gamification

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“The meeting with WWG was particularly proactive in terms of ideas and projects. I willingly give this testimony for the correctness of the relationship established and maintained with satisfaction.”

Claudio Trapani, Director / Federfarma Lombardia

WWG made possible to expand our sales volume, reach new segments, for example southern Italy, and manage more efficiently most of our internal processes. However, I have to emphasize the services that WWG offers and the strength of ideas. WWG turned on the light…

Daniel Tombini, La Selleria Tombini

“The support of WWG in the years in which the publishing company has been operating has been fundamental, a precious and irreplaceable partner that has guaranteed an optimal daily operativity”

Giuseppe Tchilibon, CEO / Lulav Editrice

“In an “agile” software house like WWG we found the right interlocutor to analyze our processes and give us the evidence of the datas that can improve our activities. WWG, in addition, has been developing software for many years following the lean philosophy”.

Luca Gargantini, Head of Digital Marketing / COLMAR Manifattura Mario Colombo

We chose WWG because we needed a real technology partner. We were not looking for a simple service provider, but an interlocutor who understood our objectives well, the type of services we wanted to promote and turn into reality a new and ambitious project.

Luigi Boschin, CEO / Liquid Vineyards

Let's talk about it!