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Nowadays e-commerce is not only about having the right products, the best deals or the sharpest branding strategy. To excel in e-commerce, you need to know your customers – almost before they know themselves.

WWG has established a strategic alliance with Sitecore, one of the leading customer experience and digital marketing platforms, to accomplish our most complex content management projects. Sitecore is the only platform to natively merge content, commerce and data in a single enterprise-level commerce solution.


It’s all about the strategy.
It’s all about enabling high-performance Ecommerce (e-commerce) through a proven and structured methodology of processes leveraging both content and data to create a unique experience for every customer that builds customer engagement, drives conversions, and fosters relationships.
It’s all about accelerating your online business.
Combining flexible commerce operations with individualised buying experiences that scale, delight, and convert.
Bringing everything together with Commerce solutions that unite order management, AI-driven technology that adjusts digital experiences based on purchase intent, and world-class marketing automation.
Sitecore delivers consistent digital experiences across web, mobile, and e-commerce as well as rich, personalised shopping (pre and post-transaction), transforming customers into life-long brand loyalists.
Empower retailers and brands to win customers by personalising the end-to-end experience using data and content.
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Build a personalised journey at every step of the way
with Sitecore Experience Commerce.

Sitecore XC Commerce

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With Sitecore Experience Commerce , you will always be ahead of the demands of the e-commerce industry and deliver personalised buying experiences across all sales channels.
A personalised shopping experience is one of the key aspects many customers are looking for as they shop online.
They are looking for a relevant experience, personalised to their innate desires and behaviours.
Sitecore offers a rule-based personalization engine that enables you to deliver targeted content to your visitors based on several criteria.
It’s important to personalise each buying experience, because every customer has different wishes and wants to be served with attentiveness and dedication.
Sitecore XC allows you to combine various items of customer data – including search history and previous buying behaviour, but also information such as first name and surname so you can address customers personally – and provide a tailor-made experience.


The Sitecore Experience Platform is a connected platform that gives marketers everything they require to understand visitor needs to deliver a more relevant, personalised experience - from the initial visit to post-purchase engagement and nurturing.
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Sitecore Experience Commerce (XC) creates a unique customer buying experience using everything you know about your customers to deliver a shopping journey that is shaped by their interaction history and context, transforming prospects into lifelong fans.
Owning the experience for each unique customer, from awareness to advocacy and from one purchase to the next - that's how you develop lifetime customer relationships.


Running your website and webshop on two completely different systems is disastrous for the customer journey: you need to create a hassle-free user experience at all points of contact.
Using Experience Commerce solution, you can cover the entire customer journey: from inspiring potential customers to facilitating the eventual transaction.
Everything is possible with the use of just one platform, so that the customer journey runs smoothly.
This will bring to your organisation numerous benefits, including:
  • A higher return on investment (ROI)
  • More opportunities for cross and up-selling
  • Conversion rate optimization (CRO)

Sitecore Experience Commerce is the platform of choice to help you achieve this goal!
The system's microservice-based plugin architecture allows digital merchants to hit each customer with context-based customization to suit their exact needs. Based on navigation, purchase history and optimised content, a complete customer profile is created, which provides the framework for a strong and personal buying experience.


Sitecore Experience Commerce is the next step for online businesses looking for an investment in the next generation of e-commerce software that transforms customers from one-time visitors to loyal ambassadors.

Easily manage inventory
Handle customer orders
Tailor your pricing
Create subscriptions
Integrate with third party services
Make use of plugins to accelerate time to market


Pricing management

Price books & details
Multi-currency list/sell pricing
Date-based & quantity-based sell pricing
Price transparency
Multiple purchase options
Tier-based & tag-based pricing


Promotion management

Flexible application
Promotion books
Qualification infrastructure
Coupon management
Centralized promotions storage
Real-time promotion calculation


Catalog management

Product variations
Multi-language catalogs
Multi-currency catalogs
Sub-categories in catalogs
Catalog migration
Category hierarchies & relationships


Inventory management

Shipment tracking
Expiry notifications
Online to offline
Reservation by inventory code
Inventory information for sellable items
Inventory sets


Customer management

Customer search
Customer details
Customer information & status editing
Customer information tags
Customer orders & entitlements


Order management

Orders & payments
Return Merchandise Authorization (RMA)
Order entitlements
Cancel/hold order
Line items
Fulfillment set-up

Track transactions

across the shopping experience in real time to give individual customers what they want, when and where they want


Capture, analyse, and measure the efficacy of every transaction across the buyer’s journey with embedded marketing automation.

Marketing automation:

you create complete and complex marketing automation flows. Again, everything revolves around the customer and behavioural data available to you, on the basis of which you will make your marketing decisions.


Sitecore also collects data from the interactions that take place on all digital touchpoints.

Flexible and scalable:

a platform that easily integrates with back office applications such as an ERP and CRM system, as well as with other relevant systems such as a PIM or DAM.

Perfect for global multibrands:

Provides tools for anyone who needs different pages with various currencies payment, which can also be managed from local cross-border branches.

Personalised purchasing process

for B2B

“The meeting with WWG was particularly proactive in terms of ideas and projects. I willingly give this testimony for the correctness of the relationship established and maintained with satisfaction.”

Claudio Trapani, Director / Federfarma Lombardia

WWG made possible to expand our sales volume, reach new segments, for example southern Italy, and manage more efficiently most of our internal processes. However, I have to emphasize the services that WWG offers and the strength of ideas. WWG turned on the light…

Daniel Tombini, La Selleria Tombini

“The support of WWG in the years in which the publishing company has been operating has been fundamental, a precious and irreplaceable partner that has guaranteed an optimal daily operativity”

Giuseppe Tchilibon, CEO / Lulav Editrice

“In an “agile” software house like WWG we found the right interlocutor to analyze our processes and give us the evidence of the datas that can improve our activities. WWG, in addition, has been developing software for many years following the lean philosophy”.

Luca Gargantini, Head of Digital Marketing / COLMAR Manifattura Mario Colombo

We chose WWG because we needed a real technology partner. We were not looking for a simple service provider, but an interlocutor who understood our objectives well, the type of services we wanted to promote and turn into reality a new and ambitious project.

Luigi Boschin, CEO / Liquid Vineyards

Let's talk about it!

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