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Fashion online catalogue

A catalogue for online fashion that meets the needs of a constantly evolving market, simple, fast and emotional. And with up-to-date information and real-time traceable results.


Let’s think about a manufacturing company of fashion made in Italy, with hundreds of customers scattered around the world.
Let’s think about the complexity of its products, famous for excellence of materials, reliability of technical performance, richness of aesthetic details.
Let’s think about new lines and collections that enrich classic lines that over the years never go out of fashion and continue to be requested and purchased.
Finally, let’s think about their catalogue. A wonderful encyclopedia of beautiful garments produced in different sizes and colors and that fit different target and ages.
Now, let’s imagine a customer who patiently scans this catalogue and begins a correspondence with the company’s sales department; a forth and back of mail and paper documents to download and print.
In recent years, globalization and COVID emergency have made it necessary to push the accelerator of digitization and rethink the way to present products quickly and easily.
Having a successful B2B product means optimizing everyone’s work and making the customer journey a simple and engaging experience.
In addition, perfectly customized, the B2B product will be able to record and measure sales processes, organize and count products in stock and support after-sales activities.
All in a few clicks.
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fashion online catalogue?

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The platform created by WWG aims to give visibility to the new collections by creating a sort of "emotional" catalog that, in addition to give 360 degrees view to the garmet, also provides all the technical information.
Moreover, placing the customer journey at the core of the project, the WWG B2B amplifies the customer experience, also thanks to the multimedia contents that are loaded and updated in real time.
The desire is to create an all-in-one product, where all the actors involved in production and sales processes have the opportunity to share documents, information, photos and videos of the products in a simple and immediate way.
The platform must be accessible from tablet, easily accessible and translatable into different languages.
Removing the complexities of a paper catalogue that immediately becomes obsolete, our B2B wants to become a strategic commercial tool.
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A catalogue a click away

WWG has created an interactive online catalog capable of offering an immersive and exciting browsing experience.
You can see the clothes worn by models as if you were physically in the showroom.
You will have at your disposal numerous videos and images of the garments in different colors, which can be gradually inserted in very large promotional photo galleries.
It will be possible to integrate a detailed data sheet for each product, with integrated product life cycle PLM and ERP traceability.
In addition to textual content and images, it will be possible to insert technical and emotional videos, showing for example the wearability of the garment and the elements that compose it.

In the download area the company will have the opportunity to make available to the customer certifications and printable pdf related to promotions for the final customers.
In addition, the user friendly administration interface will allow the site owner to easily configure products, purchase options and manage orders.
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Benefit of the online catalogue

Removed the complexity of having to provide your customers with a perfectly updated paper catalogue, one of the main advantages of the digital catalogue is to be able to complete and finalize the order directly from the application.
As in an e-commerce the customer can make the order simply by selecting the products. The process of acquisition and management of the orders will be improved and simplified since the orders approved will be inserted in the ERP for the launch the production.
The possibility to customize information will make it easier for B2B buyers to work. making the purchase experience fully satisfactory.

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In addition, the platform will be able to profile your customers by collecting their data and their purchase history.
Everything will be securely and permanently stored in the cloud. You will have available geolocalized, updated and objective data.
Therefore it will be easier to customize cross-selling and up-selling offers that are particularly effective if they bring specific added value to your customers.
Last but not least, the digital catalogue is a sustainable product with low environmental impact, a fundamental value that can no longer be ignored.

Features of the catalogue

360 degree garmet view, updated photo gallery in real time, video runway on model, technical information integrated with PLM and ERP.

Possibility to forward orders online, stocks updated, sales campaigns and promotions customized for each customer, real-time sales status, sales forecast and budget.

All-in-one solution for customers, agents and distributors, updated price list, possibility to work with multiple currencies and in multiple languages.

Product integration:

360° view
Photo Gallery
Technical infos
Download of the catalogue

Head information (labels & booklets)

Software integration:

PLM & ERP integration
Store locator
Warehouse in real time
Orders in real time
Qrcode & NFC
Cluster/Combo promo & sales conditions
Realtime sold

Multi - Users:


Multi currency
Price list

“The meeting with WWG was particularly proactive in terms of ideas and projects. I willingly give this testimony for the correctness of the relationship established and maintained with satisfaction.”

Claudio Trapani, Director / Federfarma Lombardia

WWG made possible to expand our sales volume, reach new segments, for example southern Italy, and manage more efficiently most of our internal processes. However, I have to emphasize the services that WWG offers and the strength of ideas. WWG turned on the light…

Daniel Tombini, La Selleria Tombini

“The support of WWG in the years in which the publishing company has been operating has been fundamental, a precious and irreplaceable partner that has guaranteed an optimal daily operativity”

Giuseppe Tchilibon, CEO / Lulav Editrice

“In an “agile” software house like WWG we found the right interlocutor to analyze our processes and give us the evidence of the datas that can improve our activities. WWG, in addition, has been developing software for many years following the lean philosophy”.

Luca Gargantini, Head of Digital Marketing / COLMAR Manifattura Mario Colombo

We chose WWG because we needed a real technology partner. We were not looking for a simple service provider, but an interlocutor who understood our objectives well, the type of services we wanted to promote and turn into reality a new and ambitious project.

Luigi Boschin, CEO / Liquid Vineyards

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