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COLMAR online configurator

Industry: Fashion
Position: Monza (MB)
Customer since: 2011
A new collection of products is online!
COLMAR and ski school in contact despite COVID-19!


Many skiers choose technical clothing  COLMAR. The historical company has specialized in the production of garments that for aerodynamics, choice of materials and in general technological innovation are always at the forefront. Every year, in addition to the ski champions and athletes, many Italian school students choose COLMAR for jackets, trousers and many accessories.


COLMAR, due to his continuous research, wants to meet the needs of a wide range of athletes, from amateurs to beginners without forgetting women skiers and beginners. Every product has been designed for every athlete, able to combine technology, improvement of its performance and level of comfort.

The challenge

Starting from 2020, with the restrictions linked to the fight against COVID-19, how is it possible to show the news regarding the COLMAR brand, hypothesize a sales process and still give the products to the kids of the ski schools?

Do you want more information about configurators
Online B2B? We are at your disposal!

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The attention to the quality of the product has always been accompanied by the use of the most advanced technologies available on the market to improve every single phase of the customer journey. The forced closure of sports shops prompted WWG to rethink the process that each year allowed ski school managers to choose a piece of the COLMAR collections. Custom clothing up to 2019 meant: check the models in preparation (or create an ad hoc version), add the COLMAR logo and the logo of your own sports club or the one of a competitive group..

The solution? A custom clothing configurator

WWG, after putting online the configurator, has implemented a process of digitization of the sales process to ski schools of the products of a Ski-Pro collection. During the purchase process, COLMAR customers could have access to a section specifically designed to verify the items in the catalogue, choose the right one from those available, customize the garment and upload to the system one or more logos to add to the jacket before proceeding with the order. The customer managed to get in touch with the customers not only by warning that some of its sales activities were not suspended

COLMAR provided up-to-date information showing a news in custom clothing, very well viewed by the consumers

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Challenge image
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1. The attempted to mitigate the effects of COVID-19 on leisure-related consumption have led to the start of a business digitisation process and a test

2. Until the launch of this configurator, purchases in case of need (for example, unexpected closures of shops in tourist resorts) were made through telephone orders that engaged two people for at least three months a year.

3. The COLMAR configurator offers greater opportunities for customer-company interaction and allows increasing expertise in customer-experience

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“The meeting with WWG was particularly proactive in terms of ideas and projects. I willingly give this testimony for the correctness of the relationship established and maintained with satisfaction.”

Claudio Trapani, Director / Federfarma Lombardia

“The support of WWG in the years in which the publishing company has been operating has been fundamental, a precious and irreplaceable partner that has guaranteed an optimal daily operativity”

Giuseppe Tchilibon, CEO / Lulav Editrice

“In an “agile” software house like WWG we found the right interlocutor to analyze our processes and give us the evidence of the datas that can improve our activities. WWG, in addition, has been developing software for many years following the lean philosophy”.

Luca Gargantini, Head of Digital Marketing / COLMAR Manifattura Mario Colombo

We chose WWG because we needed a real technology partner. We were not looking for a simple service provider, but an interlocutor who understood our objectives well, the type of services we wanted to promote and turn into reality a new and ambitious project.

Luigi Boschin, CEO / Liquid Vineyards

“We deal with software, developing codes according to state-of-the-art practices and theories. That’s why I tried to adopt all of this to create my company. I don’t think anything like this has ever been done before. I relied on the agile methodology. I asked myself how to really improve and I analyzed everything. The result was a radical change”

Mohamed Deramchi, CEO & Founder / WWG

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