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Mobile Application Development

Smart Solutions, Real Results

Mobile Application Development

WWG is a mobile app development company in Italy: engineers in Milan design and build applications for iOS and Android, native or cross-platform with Flutter and React Native, together with the services they talk to. It is for businesses and startups that need to reach customers or field staff on the phone. You get an app published in the stores, with functional and performance tests done, code you own and a named owner after launch.

Definition

What is mobile app development

Mobile app development is the building of software that runs on phones and tablets, for iOS, Android or both. It covers the application itself, the services it talks to, and everything the app stores require to publish and update it, and it has to account for devices, operating-system versions and networks the developer does not control.

what do we offer

Our Mobile Application Development

Native & Cross-Platform Apps

We create both native and cross-platform applications for iOS and Android, combining performance, stability, and usability

E-commerce Solutions

Development of mobile platforms for online sales with seamless UX, fast transactions, and strong customer support

Progressive Web Apps (PWA)

We merge the strengths of web and mobile applications so your customers can interact with your business, even offline

Custom Mobile Solutions

Empower your business with high-performing mobile applications tailored for iOS and Android, ensuring seamless integration, outstanding UX, and measurable results

our advantages

Why choose WWG for your mobile app?

01

A stable senior team with a named owner

The engineers who design the architecture also carry development and post-launch work. A named technical owner answers for the project, and decisions are documented so the context does not depend on one person’s memory.

02

Published, checkable case studies

Kippy, Goodeat, 1Trueid, Gruppo Food, Recup, Liquid Vineyards: apps you can read about in the portfolio, with the stack and the results stated. Client reviews are on Clutch.

03

Integrated with your systems

A business app is worth the data it reads and writes. Before development we map the ERP, CRM, e-commerce or devices it has to talk to; for FoodApp, the integration with Gruppo Food’s existing infrastructure kept business operations running.

04

Your code, your store accounts

Once the agreed payments are settled you receive the repositories, documentation and store access. You can hand the app to your own team or another supplier at any time: continuing with WWG is a choice, not a lock-in.

05

High-Speed and Reliable Performance


Our mobile apps launch 30% faster than market standards and run seamlessly across all modern devices, ensuring top-notch performance.

06

Optimized UX/UI for Better Conversions

Boost conversion rates by 15–25% with intuitive and user-friendly app designs tailored to your audience's needs.

07

Cost-effective cross-platform Solutions

Develop once, deploy everywhere: our cross-platform apps reduce development and maintenance costs by up to 30%, making them efficient and scalable.

4.8

Clutch rating

  • Clutch badge: Top AI Consulting Company Italy 2026
  • Clutch badge: Top Software Developers Italy 2026
  • Clutch badge: Top IT Services Company Italy 2026
  • Clutch badge: Top Web Developers Real Estate Italy 2026

process

How do we work?

01

Discovery and Planning

  • We analyze your mobile app requirements, target audience, and business objectives.
  • A detailed project plan, including timelines and milestones, is created.
02

UX/UI Design

  • User journeys and interface designs are developed to deliver smooth and engaging experiences.
  • Designs are tested and refined based on your feedback.
03

Development

  • Native iOS and Android apps when the app relies on device features, as for Kippy and Liquid Vineyards.
  • For cross-platform solutions, we leverage tools like Flutter and React Native.
  • The focus is on creating efficient, responsive, and bug-free apps.
04

Testing and Launch

  • Functional, usability, and performance tests ensure the app meets industry standards.
  • We handle app store submissions and ensure your app meets platform guidelines.
05

Post-Launch Support

  • Ongoing technical support, updates, and feature enhancements ensure long-term success.
  • We track user analytics to provide recommendations for continuous improvements.

technologies

Technologies we use

ReactReact
AngularAngular
Next.js for the front endNext.js for the front end
Nest.js for the back endNest.js for the back end
FlutterFlutter
.NET.NET
React NativeReact Native
Proof of Concept (POC)
Minimum Viable Product
Full-scale Product

businesses

Who are our web applications suitable for

Businesses using outdated infrastructures looking to modernize

Businesses using outdated infrastructures looking to modernize

Startups seeking rapid scalability

Startups seeking rapid scalability

Companies planning to expand to global markets

Companies planning to expand to global markets

cases

Customer Success Stories

Some concrete examples of the use of our technologies and how our knowledge has been useful to solve critical situations or improve workflows.

17Tons & WWG

17Tons & WWG

View all →
reviews

What Our Clients Are Saying

Clutch rating
"WWG's competencies in technical and management aspects were impressive."

WWG successfully delivered a project document and software that fully met RAG requirements. WWG's project management was efficient — they delivered everything on time. Moreover, they showcased clear communication and strong technical capabilities, which were key to the project's success.

Francesco Adinolfi

R&D, Innovaway SpA

Custom Software Development

WWG provided custom software development services for an ICT company. The team designed and developed an innovative ICT software system capable of supporting RAG services.

Paese
Naples, Italy

The engagement

Mobile app development in concrete terms

Duration
Typically three to six months, depending on the app’s complexity, features and number of platforms. The exact duration is set in scoping, according to the perimeter.
Start
After discovery and planning: a project plan with timelines and milestones approved before development.
Who does the work
WWG engineers, with UX/UI specialists during design. A named technical owner is responsible for the project from planning to post-launch support.
What we need from you
Time in the discovery phase, access to the systems the app talks to, feedback on designs, one point of contact who can take decisions.
Output
An iOS and Android app published in the stores, with functional, usability and performance tests done, source code and documentation you own.
Format
A project with a defined perimeter. After launch, ongoing support with updates and enhancements if you want it. No obligation to continue.

The price is set before we start, on the perimeter agreed in discovery and planning. For a first order of magnitude there is QuickQuote, the WWG tool that returns an estimate in three minutes: https://www.app.qqai.wwg.it/en. We do not publish a price list.

Comparison

Mobile app development and the alternatives

When a company decides it needs an app, four routes with different costs, timelines and limits land on the table. This table says what each one is for, so the choice is made on the problem to solve rather than on the label.

CriterioWWG mobile app developmentIn-house developersNo-code app builderResponsive web app
Who it is forBusinesses and startups with an app that must integrate with their systems and last for years.Companies that already have mobile engineers with free capacity.Anyone with a simple, standard need and no integrations.Anyone who needs to reach users on the phone without device features.
What it coversPlanning, UX/UI design, native or cross-platform development, server-side services, testing, store submission, support.Depends on the skills present: usually development, less often design and performance testing.The templates and functions the builder provides.An application used from the phone’s browser, with no store.
DurationTypically three to six months; set in scoping.Depends on the team’s availability alongside current work.Immediate, within the product’s limits.Similar to a web app; no store review.
What you getAn app you own in the stores, integrated with your systems, with code and documentation.An internal app, with continuity tied to the people who wrote it.A subscription and an app that evolves according to the vendor’s priorities.An application with no installation and limited access to camera, notifications and sensors.
When it makes senseWhen the app uses the device, talks to your systems and has to stay updatable over time.When the team exists, knows iOS and Android and the project is not urgent.When the scope is small and you accept the builder’s limits.When browser and network are enough and neither stores nor native features are needed.

If you do not yet know which route you need, the discovery and planning phase answers that question before any development starts.

Published case studies

FAQ

Frequently Asked Questions

Mobile application development typically takes three to six months, depending on the app’s complexity, the features required and the number of platforms: a native app for iOS and Android is two builds, a cross-platform app is one. The project plan with timelines and milestones is written in the discovery and planning phase, before development starts, and includes the store review times.
The mobile app development process at WWG has five stages. Discovery and planning: requirements, target audience and business objectives, producing a plan with timelines and milestones. UX/UI design: user journeys and interfaces, tested and refined on your feedback. Development: native iOS and Android apps, or Flutter and React Native for cross-platform. Testing and launch: functional, usability and performance tests, then store submission in line with platform guidelines. Post-launch support: updates, feature enhancements and user analytics.
The success of a mobile app depends on decisions taken before development and after launch. Before: clear, measurable goals, a defined audience and a first-version scope that does not try to do everything. After: gathering user feedback, reading usage analytics and planning regular updates, because stores and operating systems change every year. WWG engineers follow both phases and propose improvements based on real data rather than assumptions.
Security of the mobile application and its user data is built into the process, not added at the end. WWG engineers apply established industry practices: encryption of data in transit and at rest, secure authentication methods, repeated security checks during development. The process follows the compliance standards that apply to the data handled, so user information stays protected and data integrity is maintained through updates.
Yes. On completion of the project and full payment of the agreed amounts, ownership of the mobile application’s source code and all associated intellectual property rights passes to you. You receive the repositories, the documentation and the store publishing accounts, so you can hand the app to your own team or another supplier at any time. Continuing with WWG is a choice, not a lock-in.
The cost of hiring a mobile app development company depends on platforms, features, integrations with your systems and the level of design. That is why we do not publish a price list: the price is set before we start, on the perimeter agreed in discovery and planning. A cross-platform app usually costs less than two separate native apps. For a first order of magnitude there is QuickQuote, the WWG tool that returns an estimate in three minutes: https://www.app.qqai.wwg.it/en.
Most results for a mobile app development company in Italy are directories that rank agencies. A directory cannot tell you what matters in the contract: whether you will own the code and the store accounts, whether the process is written down with milestones, who answers for the app after launch, and whether the company has published cases you can read. Ask those four questions of any company, including WWG; the answers for WWG are on this page and in the portfolio.
WWG’s mobile app development service covers the full cycle: discovery and planning with a project plan, UX/UI design, native iOS and Android development or cross-platform with Flutter and React Native, the server-side services the app talks to, functional, usability and performance testing, store submission in line with platform guidelines, and post-launch support with updates and usage analytics. The choice between native and cross-platform is made in planning, on required performance and budget.
WWG engineers do the work, with UX/UI specialists during design. A named technical owner is responsible for the project from planning to post-launch support and remains your point of contact. Project context and architecture decisions are documented, so continuity does not depend on one person’s memory. WWG has worked from Milan since 2000, and the people who lead the engagement are named in the contact section of this page.
To start mobile app development we need three things from you. Time in the discovery phase to explain goals, audience and required features. Access to the systems the app has to talk to and to the people who know them. One point of contact who gives feedback on designs and can take decisions during the project. Developer accounts in the stores can be opened together if you do not have them yet.
After the app is published in the stores, WWG engineers follow it in post-launch support: fixes, updates for new iOS and Android versions, feature enhancements and a reading of usage analytics that turns into concrete recommendations. You decide whether to continue with WWG on an ongoing basis or hand the app to your own team with the code and documentation you received. The development project does not oblige you to continue.
WWG’s mobile app development is for businesses and startups that need to reach customers or field staff on the phone and cannot find a suitable ready-made product: companies modernising outdated infrastructure, startups that need to scale quickly, companies expanding to global markets. The common trait is an app that has to integrate with your systems, comply with store rules and stay updatable for years.

Related services

Three starting points for a mobile app

An app can start as a mobile proof of concept to gauge interest, become a store-ready mobile MVP, and grow into a full-scale mobile product.

Tell Us What's Broken

Mohamed Deramchi

Mohamed Deramchi

Founder & CEO of WWG

20+ years in IT leadership, product, and cloud consulting. Leads delivery strategy and senior technical direction.

Phone+39-02-8148-0719
Emailbusiness@wwg.it
AddressCorso Europa 15, 20122 Milano (IT)

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