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Selleria Tombini clothing e commerce

Industry: Fashion
Position: Bergamo (BG)
Customer since: 2017
An advanced catalogue synchronized with warehouse management software
Digitalization of the catalogue (over 30k products!)

Background

Tombini means very high quality standards. Selleria Tombini is active since 1920 in the sale of riding equipment. Did he only need a clothing e-commerce? Certainly no. There are four generations of experts in horse clothing, horse accessories and horse riders who deal in the historic company in Bergamo. Selleria Tombini is faithful to strictly artisan methods. The family’s laboratory is responsible of the production and repair of saddles, bridles, harnesses and leather goods. Leather process is carried out according to traditional techniques, strictly by hand. Regarding, together with the sale of items in physical stores, force Selleria Tombini, while operating in the sign of tradition, to stay updated on new trends. Here's why decided to launch a new process of digital transformation. The goal is to become the clothing ecommerce N.1 in Italy inside the sector.

The challenge

Selleria Tombini carries on a tradition, chasing like all companies a project of growth year by year, but first of all it is a group driven by a great passion.. In addition to the desire to try to sell through the web (and social!) the products of the catalog, create an online store, the priority of the group has always been to convey the values that have distinguished the history and brand identity.

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The solution

Three years ago, Tombini brothers decided to take a process of digital transformation to trace and, where necessary, improve all business activities. WWG instead of offering a service available "by shelf" setted a real path of change

Selleria Tombini make and select saddles, harnesses, clothing and accessories for the horse. Pays attention to animal nutrition promoting supplements and zootechnical items. That’s why WWG started with the labelling of over 30,000 items in the warehouse. Once encoded, it has integrated the system to manage the warehouse with the new digitized catalog in order to synchronize the storage of products with the customer journey.  

In a second phase the activity of the online store started. With a communication campaign everyone was warned that the Bergamo-based Tombini arrived on the web and could deliver in a few hours throughout Italy.

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Results

1. WWG has made possible to expand sales volume, reach new market segments, for example throughout southern Italy, and to manage most of the internal processes more efficiently.

2. The impact of the new online business on the first year was satisfactory. We work daily to optimize the user experience and we already think about the next digital project together.

3. The Ecommerce project has not only given a boost to online sales of products, but has opened a key communication channel to support the end consumer.

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“The meeting with WWG was particularly proactive in terms of ideas and projects. I willingly give this testimony for the correctness of the relationship established and maintained with satisfaction.”

Claudio Trapani, Direttore / Federfarma Lombardia

“The support of WWG in the years in which the publishing company has been operating has been fundamental, a precious and irreplaceable partner that has guaranteed an optimal daily operativity”

Giuseppe Tchilibon, CEO / Lulav Editrice

“In an “agile” software house like WWG we found the right interlocutor to analyze our processes and give us the evidence of the datas that can improve our activities. WWG, in addition, has been developing software for many years following the lean philosophy”.

Luca Gargantini, Head of Digital Marketing / COLMAR Manifattura Mario Colombo

We chose WWG because we needed a real technology partner. We were not looking for a simple service provider, but an interlocutor who understood our objectives well, the type of services we wanted to promote and turn into reality a new and ambitious project.

Luigi Boschin, CEO / Liquid Vineyards

“We deal with software, developing codes according to state-of-the-art practices and theories. That’s why I tried to adopt all of this to create my company. I don’t think anything like this has ever been done before. I relied on the agile methodology. I asked myself how to really improve and I analyzed everything. The result was a radical change”

Mohamed Deramchi, CEO & Founder / WWG

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