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Liquid Vineyards

Industry: Liquid Vineyards
Position: Italy
Customer since: 2018
Liquid Vineyards was born with the idea of connect wine producers with end users.

The clients

Liquid Vineyards is a start-up which introduced on the market an innovative concept of wine products’ buying and selling. Wine lovers can buy the rights on one or more vineyards of a fine selection in Italy, France, California and Argentina. Through their investment they will take part in the production process, and will be able to enjoy the final product that will be delivered at their place.

The challenge

Liquid Vineyards needed a technological partner to give support and shape to their idea, translating the ambitious project into a real solution.
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WWG planned and realized the framework supporting Liquid Vineyards’ project. A mobile app was created in order to allow the end users to buy the digital vineyards’ rights, display their information and be constantly informed on the working progress. The rights purchase is being translated through the use of an NFC tag, which is placed on every single vineyard and on the bottles tool. It certifies the uniqueness of an investor's property.
Is it possible to buy rights from 3 to 30 years, and depending on the time frame chosen, the amount of wine bottles will change: the longer the investment time is, the more the income will increase.
Moreover, if the user wants to withdraw his employed capital may use the LiquidVineyards Exchange™, a blockchain-based system that allows to transfer the investment to another entity or regain it with the stored income..
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Solution image
WWG also created a webapp in additional support to the project.
Thanks to it, the winegrowers can expose their winery in a digital showcase accessible from worldwide investors, opening up to a wider and more prolific market. Besides a very targeted and effective advertising, this platform’s usage allows the winegrowers to obtain revenues even before the wine production starts, assuring a considerable advantage. In terms of technology it allows them to be a part of the social universe, encouraging the establishment of a tighter and more direct relation with the final customers.
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Challenge image


  1. The user gets from the platform the warranty of being able to access a certified product, coming from countries that are popular for their wine culture.
  2. The client is also fully involved in the supply chain since its beginning, and gets in touch with the winegrower without any trading agents’ intermediation also enjoying facilitated prices.
  3. WWG’s infrastructures carried out the role of bridge between the winegrowers’ offer and the market demand, connecting the parts in an mutual utility exchange.

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“The meeting with WWG was particularly proactive in terms of ideas and projects. I willingly give this testimony for the correctness of the relationship established and maintained with satisfaction.”

Claudio Trapani, Director / Federfarma Lombardia

WWG made possible to expand our sales volume, reach new segments, for example southern Italy, and manage more efficiently most of our internal processes. However, I have to emphasize the services that WWG offers and the strength of ideas. WWG turned on the light…

Daniel Tombini, La Selleria Tombini

“The support of WWG in the years in which the publishing company has been operating has been fundamental, a precious and irreplaceable partner that has guaranteed an optimal daily operativity”

Giuseppe Tchilibon, CEO / Lulav Editrice

“In an “agile” software house like WWG we found the right interlocutor to analyze our processes and give us the evidence of the datas that can improve our activities. WWG, in addition, has been developing software for many years following the lean philosophy”.

Luca Gargantini, Head of Digital Marketing / COLMAR Manifattura Mario Colombo

We chose WWG because we needed a real technology partner. We were not looking for a simple service provider, but an interlocutor who understood our objectives well, the type of services we wanted to promote and turn into reality a new and ambitious project.

Luigi Boschin, CEO / Liquid Vineyards

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