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Match center for Copa Argentina

Industry: Argentina Football Federation
Position: Argentina
Customer since: 2021
WWG has supported the official direct elimination football tournament of the Asociación del Fútbol Argentino with an innovative match center

Key Fact

  • Innovative management of multi-platform real-time data and updates of a sports event
  • Immersive, engaging and very empathetic user experience for sports enthusiasts.
  • A technological platform specifically designed to enhance a brand thanks to a mix of promotion and communication activities.

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Football as a great live sports show

OK! But how can a federation, a sports club, a professional league or a single champion manage the event together with their staff? Maybe the match center? Today a football match, a boat, car or bike race is one of those ceremonies that not only interest an increasing audience, but generate an induced and produce a verifiable and therefore evaluaable ROI.

Do you want to know how to develop
your match center? We are at your disposal!

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Sporting events generate a positive orientation and it gives value for a brand, a service, a product, an authority or a territorial reality like few other kind of events. Everything happens thanks to an emotional and experiential action based on high value content: results, statistics, photos, video clips, video replays (VOD), information about the team, players, statistics, live streaming and many other data.


All these contents can be conveyed on the web, on a mobile app or on the official channels (even social!) of the event with great flexibility. The Argentine Football Federation wanted to enhance the Copa Argentina, generate notoriety, position and spread a new way to follow the competition through more than one device. Their wish was to allow the audience of fans to get involved in a real and interactive way creating an aggregating experience with high emotional content.

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Build a platform that allows the customer to manage a calendar of football matches and every single match. Each game can be configured with the teams, the initial training, substitutes, coaches, referees, locations, the season and more. Early in the game the federation hires users as for a community of fans. You can send: push messages / web notifications and more, live game notifications, updates on match data (goals, replacements, yellow/red cards, etc).
The platform provides users with various communication channels to share valuable information for users and a chatbot capable of intelligently handling some questions from the connected audience. .

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Challenge image
Challenge image


  1. Test the possibility of combining the communicative power of sport, brand’s ability to penetrate  and at the same time improve the sales performance of a related product 
  2. Ability to manage data as a real business asset in full compliance with good data governance practices

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“The meeting with WWG was particularly proactive in terms of ideas and projects. I willingly give this testimony for the correctness of the relationship established and maintained with satisfaction.”

Claudio Trapani, Director / Federfarma Lombardia

WWG made possible to expand our sales volume, reach new segments, for example southern Italy, and manage more efficiently most of our internal processes. However, I have to emphasize the services that WWG offers and the strength of ideas. WWG turned on the light…

Daniel Tombini, La Selleria Tombini

“The support of WWG in the years in which the publishing company has been operating has been fundamental, a precious and irreplaceable partner that has guaranteed an optimal daily operativity”

Giuseppe Tchilibon, CEO / Lulav Editrice

“In an “agile” software house like WWG we found the right interlocutor to analyze our processes and give us the evidence of the datas that can improve our activities. WWG, in addition, has been developing software for many years following the lean philosophy”.

Luca Gargantini, Head of Digital Marketing / COLMAR Manifattura Mario Colombo

We chose WWG because we needed a real technology partner. We were not looking for a simple service provider, but an interlocutor who understood our objectives well, the type of services we wanted to promote and turn into reality a new and ambitious project.

Luigi Boschin, CEO / Liquid Vineyards

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