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Web Application Development

Smart Solutions, Real Results

Web Application Development

WWG’s web app development services design and build applications used from the browser: customer portals, B2B catalogues, e-commerce platforms and management systems integrated with your CRM and ERP. They are for companies that need several people working on the same data from different places and devices. You get an application in production, with maintainable code, load testing done and a named owner who follows it after launch.

Definition

What is web app development

Web app development is the building of applications used from the browser, with nothing to install, running on a managed server infrastructure. It covers the interface, the application logic, data management and integrations, and it is the right choice when several people have to work on the same data from different places and devices.

what do we offer

Our Web Application Development

Web Applications

Powerful, interactive, and user-friendly web applications that engage customers and provide seamless access to your business from anywhere in the world.

E-commerce Solutions

We build reliable platforms for online sales, enabling your business to operate 24/7 and expand into new markets effortlessly.

Content Management Systems (CMS)

Streamlined content management solutions that optimize workflows, saving time and reducing costs.

Low-Code Solutions

Accelerated web app development using modern low-code platforms, allowing you to scale your solutions faster.

our advantages

Why Choose WWG

01

Boost Efficiency with Automation

Streamline key business processes and reduce task execution time by 20–30% through intelligent automation.

02

Seamless System Integration

Integrate effortlessly with your existing CRM, ERP, and other platforms to create a unified, scalable management ecosystem tailored to your business needs.

03

Scalable Solutions for Growth

Our web applications grow alongside your business, maintaining top performance and adapting to your evolving needs.

04

Optimize Costs and Engage Customers

Reduce manual workload, enhance operational efficiency by up to 40%, and elevate customer engagement with intuitive, user-friendly designs.

95 %

positive review

340 +

successful projects

30 +

AI driven solution

4.9

clutch rating

process

How do we work?

Thanks to our carefully structured process, we consistently deliver projects on time. Every phase is meticulously planned—from requirements gathering to final project closure—ensuring each detail is accounted for. This organized approach allows us to maintain clear timelines, meet quality standards, and exceed expectations at every step
01

Requirement Analysis

  • We start with in-depth discussions to understand your business needs, goals, and pain points.
  • A detailed roadmap and project scope are created to align the solution with your vision.
02

Design and Prototyping

  • Our UX/UI experts create wireframes and visual designs to ensure intuitive user experiences.
  • Prototypes are shared for feedback before development begins.
03

Development

  • We build scalable and efficient solutions using technologies like React, Angular, and Node.js.
  • We ensure clean, maintainable code that is optimized for performance.
04

Testing and Quality Assurance

  • Rigorous testing is carried out to guarantee functionality, performance, and security.
  • We perform cross-browser compatibility checks and load testing to ensure reliability.
05

Deployment and Support

  • We launch the web application and monitor its real-world performance.
  • Post-launch, we offer continuous maintenance, updates, and support to ensure smooth operation.

technologies

Technologies we use

ReactReact
AngularAngular
Next.js for the<br> front endNext.js for the
front end
Nest.js for the<br> back endNest.js for the
back end
FlutterFlutter
.NET.NET
React NativeReact Native
Proof of Concept (POC)
Minimum Viable Product
Full-scale Product

businesses

Who are our web applications suitable for

Businesses using outdated infrastructures looking to modernize.

Businesses using outdated infrastructures looking to modernize.

Startups seeking rapid scalability.

Startups seeking rapid scalability.

Companies planning to expand to global markets.

Companies planning to expand to global markets.

reviews

What Our Clients Are Saying

Clutch rating
"WWG's competencies in technical and management aspects were impressive."

WWG successfully delivered a project document and software that fully met RAG requirements. WWG's project management was efficient — they delivered everything on time. Moreover, they showcased clear communication and strong technical capabilities, which were key to the project's success.

Francesco Adinolfi

R&D, Innovaway SpA

Custom Software Development

WWG provided custom software development services for an ICT company. The team designed and developed an innovative ICT software system capable of supporting RAG services.

Paese
Naples, Italy

The engagement

Web app development in concrete terms

Duration
As a guide, two to three months for a basic application, six months or more for a complex system. The exact duration is set in scoping, according to the perimeter.
Start
After requirement analysis: a written roadmap and project scope approved before the first line of code.
Who does the work
WWG engineers, with UX/UI specialists during design. A named technical owner is responsible for the project from analysis to launch.
What we need from you
Time in the initial sessions, access to the systems to integrate and to the people who know them, feedback on prototypes, one point of contact who can take decisions.
Output
A web application in production with maintainable code, working integrations, functional, security, cross-browser and load tests done, monitoring in place.
Format
A project with a defined perimeter. After launch, ongoing maintenance, updates and support if you want them. No obligation to continue.

The price is set before we start, on the perimeter agreed during requirement analysis. For a first order of magnitude there is QuickQuote, the WWG tool that returns an estimate in three minutes: https://app.qqai.wwg.it/. We do not publish a price list.

Comparison

Web app development and the alternatives

When a business process has to move to the browser, four routes with different costs and limits land on the table. This table says what each one is for, so the choice is made on the problem to solve rather than on the label.

CriterioWWG web app developmentIn-house development teamNo-code platform or SaaSWebsite with a CMS
Who it is forCompanies with a specific process to automate and existing systems to integrate.Companies that already have engineers with free capacity and skills on the stack.Anyone with a standard need that a ready product covers.Anyone who needs to publish content, not have users work on data.
What it coversAnalysis, UX/UI design, development, CRM and ERP integrations, testing, launch, maintenance.Depends on who is there: usually development, less often load and security testing.The functions the product provides; integrations within the limits of its connectors.Pages, articles, product sheets, contact forms.
DurationSet in scoping: as a guide two to three months, six or more for complex systems.Depends on the team’s availability alongside current work.Immediate, as long as the need stays within the product.Days to weeks, depending on the content.
What you getAn application you own, integrated with your systems, with maintainable code and documentation.An internal application, with continuity tied to the people who wrote it.A subscription and a product that evolves according to the vendor’s priorities.A site you update yourselves.
When it makes senseWhen the process is yours, the data already lives in CRM and ERP, and a ready product is not enough.When the team exists, has free capacity and the project is not urgent.When the process is standard and you accept the product’s limits.When the goal is to be found and to inform, not to run operations.

The four routes are not exclusive: many web apps we build sit next to a CMS website and replace a SaaS that has become too narrow.

Published case studies

FAQ

Frequently Asked Questions

How long web application development takes depends on the perimeter: how many features, how many integrations, how many types of user. As a guide, a basic web application takes two to three months, while a complex system with CRM and ERP integrations can take six months or more. The exact duration is fixed during requirement analysis, together with the roadmap, before development starts.
Integration of the web application with CRM and ERP systems runs through APIs, so data moves between systems in real time without double entry. WWG engineers analyse your current infrastructure during requirement analysis, check which interfaces each system exposes and adapt the solution to how your company actually works. Where a system exposes no API, the exchange method is agreed before development begins.
For web application development we use mature, widely adopted technologies, so the code stays maintainable by people who did not write it. Front-end: React, Next.js, Angular. Back-end: Node.js, Nest.js, .NET. When the project also includes a mobile component: Flutter or React Native. The specific choice depends on the systems the application has to integrate with and on the skills already present in your team.
The cost of a web application depends on the perimeter: features, integrations, design complexity. That is why we do not publish a price list: two applications with the same name can require very different work. The price is set before we start, on the perimeter agreed during requirement analysis. For a first order of magnitude there is QuickQuote, the WWG tool that returns an estimate in three minutes: https://app.qqai.wwg.it/.
The web application development process at WWG has five stages. Requirement analysis: sessions with you to understand needs, goals and pain points, producing a roadmap and a project scope. Design and prototyping: wireframes and visual designs shared for feedback before any code is written. Development: building with clean, maintainable code optimised for performance. Testing and quality assurance: functionality, performance, security, cross-browser checks and load testing. Deployment and support: launch, monitoring in production, maintenance.
Yes, for parts of it: a tool like that produces code, and WWG engineers use AI for volume work under their control. What a tool does not do is decide the architecture, integrate with your CRM and ERP, run load and security tests, get the application into production and answer for it afterwards. If you need a prototype for yourself, a tool may be enough. If the application has to run your business and connect to your systems, you need engineers who own the result.
A web application is software used from the browser, without installation, running on managed server infrastructure: interface, application logic, data and integrations live on the server and every user sees the same version. It differs from a website, which presents content, in that users log in, enter data, start processes and see information that depends on who they are. Customer portals, B2B catalogues, e-commerce platforms and management systems are all web applications.
WWG’s web app development services cover the full cycle: requirement analysis with a written roadmap and scope, UX/UI design with prototypes, front-end and back-end development, integration with your CRM, ERP and other existing platforms, functional, security, cross-browser and load testing, deployment to production and monitoring. After launch the service continues, if you want it to, with ongoing maintenance, updates and support.
WWG engineers do the work, with UX/UI specialists during design and prototyping. A named technical owner is responsible for the project from requirement analysis to launch and remains your point of contact afterwards. Architecture decisions and project context are documented, so continuity does not depend on one person’s memory. WWG has worked from Milan since 2000, and the people who lead the engagement are named in the contact section.
To start web application development we need three things from you. Time in the initial sessions to explain goals, processes and pain points: the roadmap and scope come from there. Access to the systems the application must integrate with, CRM and ERP first, and to the people who know them. One point of contact who gives feedback on prototypes before development and can take decisions during the project.
After the web application is launched, WWG engineers monitor it in production, on real performance rather than test performance. From there you decide: hand maintenance to your own team, with the code and documentation you receive, or continue with WWG for ongoing maintenance, updates and new features. The development project is a standalone engagement and does not oblige you to continue.
WWG’s web app development services are for companies that have a process to run in the browser and cannot find an off-the-shelf product that covers it: businesses modernising outdated infrastructure, startups that need to scale quickly without piling up technical debt, companies expanding to new markets. The common trait is that the application must integrate with existing systems and stay maintainable over time.

Related services

Three starting points for a web app

A web application can begin as a web proof of concept, become a web MVP put in front of users, and reach a full-scale web product.

Tell Us What's Broken

Mohamed Deramchi

Mohamed Deramchi

Founder & CEO of WWG

20+ years in IT leadership, product, and cloud consulting. Leads delivery strategy and senior technical direction.

Phone+39-02-8148-0719
Emailinfo@wwg.it
AddressCorso Europa 15, 20122 Milano (IT)

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