WWG's first corporate podcast is a conversation with founder and CEO Mohamed Deramchi on how the company thinks, works and chooses: leadership principles, the role of technology and AI in a business, and what founders get wrong about their own ideas. The episode, titled "How to choose the right IT partner for outsourcing", was published on WWG's YouTube channel in April 2025. This page, published then and updated in 2026, collects the key takeaways, explains who the episode is for and links the articles that go deeper into each theme, so that the video is not the only thing to click on.
TL;DR
- The episode is not a polished pitch: it is a candid look at the decisions, challenges and mindset behind WWG's way of working.
- Five ideas carry it: principles first, execution over perfection, business impact over lines of code, data literacy over AI tools, and market validation over love for your own idea.
- It is for anyone interested in how real business decisions are made and how technology becomes a vehicle for growth, not only for technologists.
- The themes are developed in WWG's articles on choosing a software partner, on MVPs and on AI workers, linked below.
What is the episode about?
It is about the philosophy behind WWG's way of working, told by the person who set it: from leadership principles to the role of AI, Mohamed Deramchi shares the real decisions, challenges and mindset that drive the company and its culture. The title frames it as a guide to choosing an IT partner for outsourcing, and the conversation keeps coming back to what a client should look for in a partner: principles, execution, business impact.
It is a raw conversation rather than a corporate monologue, and it opens the door to how we think and shape the future. The full episode is embedded at the bottom of this page.
What are the key takeaways?
Five, each a sentence from the conversation and the idea behind it.
| Quote | What it means |
|---|---|
| "If you lose your principles, you lose everything." | Trust and sustainable growth start with core values, in a company and in a partnership |
| "Perfect is the enemy of good." | Execution beats hesitation: let the product evolve through real market feedback |
| "We're here to positively impact and deliver value to the business, not just write lines of code." | Technology is a tool; real value comes from solving problems and creating business impact |
| "AI is just a tool. The real shift is becoming a data-driven organization." | Tools change; vision and data literacy create lasting transformation |
| "Often startup founders are in love with their idea, but it's the market that needs to fall in love with it." | Market validation is the only true test, not personal attachment |
Each of these has a longer treatment on this site. How to recognise a partner with principles and execution is the subject of our article on choosing a software partner; letting the market fall in love with an idea is what our guide to what you don't know about a good MVP is about; and how WWG became more data-driven with AI, rather than just buying tools, is told in our article on AI workers.
Who is the episode for?
For anyone interested in how real business decisions are made and how technology becomes a vehicle for growth: founders deciding whether to build or buy, managers choosing a development partner, and people who work in technology and want to hear how a company that has done it for twenty-five years talks about it internally. It is about leadership through clarity, learning through mistakes and building products that matter, and it is not only for tech enthusiasts.
WWG has since published two more conversations: one with our Chief Innovation Officer Oleksii Sytar on how AI changed WWG's go-to-market, and one in which Mohamed Deramchi tells his own story, from sleeping under bridges to leading an international AI company.
Want to talk about your idea with the people in the episode? Write to a WWG engineer at business@wwg.it.
Watch the episode
FAQ
Frequently Asked Questions
A candid conversation with founder and CEO Mohamed Deramchi on leadership principles, execution, the role of technology and AI in a business and why market validation matters more than a founder's attachment to an idea, framed as a guide to choosing the right IT partner for outsourcing. It was published on WWG's YouTube channel in April 2025.
On WWG's YouTube channel; the full episode is embedded at the bottom of this page. The two later conversations, with Chief Innovation Officer Oleksii Sytar and with Mohamed Deramchi on his personal story, are linked from this page as well.
That a founder's conviction is not evidence: the only test of an idea is whether customers use it and pay for it. In practice it means validating the need before building, releasing a minimum version early and letting real feedback shape the product, which is the approach WWG describes in its guides to building an MVP.
