Press release P.E.A.S.
Thanks to the call “Fashion Tech” of Lombardy Region, aimed at supporting the innovation of the fashion sector starting from design to distribution, P.E.A.S. (Product Environmental Accountability System) was able to take shape, imagining a traceability and gamification system that would provide information and encourage the long-term use of garments.
«Created with the support of the Lombardy Region by WRÅD, 1TrueID, Politecnico di Milano, WWG and Mood, PEAS is a manifesto of how, in the near future, will evolve the interaction with our clothes that will increasingly integrate the use of new technologies to communicate with us (and probably also with each other). And when it’s for a good cause, like this one, then it’s really good news.»
«A way to keep track of your clothes, their lives and improvements to the environment after each use. It is a solution that can open up considerable possibilities for fast fashion, a fashion sector naturally brought to continuous eruptions of merchandise that ends up unsold, irreparably polluting the environment.»