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Automated Testing

Smarter Testing for Better Business Outcomes

Automated Testing

WWG’s automated testing services are the engagement in which our engineers design a test automation framework around your application, write the scripts and wire them into your CI/CD pipeline, so that checks run on every change. They are for companies that release often and cannot repeat regression tests by hand. You get a reusable framework, maintainable scripts, reports on the issues detected, and script updates as your software evolves.

Definition

What are automated testing services

Automated testing services are the work of designing, writing and maintaining the scripts that test software in place of a person: scripts that replay user actions, check functionality, performance and integrations, and run every time the code changes. They exist to repeat reliably the tests that would be slow or too numerous by hand, regression tests above all, and to flag at once when a change breaks something that used to work.

specializations

Key Benefits of Test Automation

Efficiency

Automated testing executes faster and covers more ground than manual testing, reducing time to market.

Scalability

Automation handles increasing complexity with ease, ensuring your QA processes keep pace with business growth.

Cost Savings

While initial investments may seem higher, automation significantly reduces QA costs over time by speeding up testing cycles and preventing late-stage bugs.

Enhanced Test Coverage

Automated scripts can test hundreds of scenarios in parallel, providing insights that would be impossible to gather manually.

Real-Time Feedback

Integration with CI/CD pipelines allows you to detect and fix issues early in development, keeping your projects on track.

Reusability and Maintenance

Well-designed scripts can be reused across multiple projects or iterations, saving time on future tests.

solution

Automation Testing Services We Offer

Customized Testing Frameworks

Every business has unique requirements, and we build automation frameworks from the ground up to meet those needs. These frameworks are scalable, efficient, and designed to grow with your project

Functional Testing Automation 


We automate end-to-end testing of your application to ensure every feature works as intended, even in complex workflows

API Automation

Automating API tests ensures seamless communication between your software components, speeding up development cycles and reducing bottlenecks

Regression Testing 


Our regression tests detect bugs quickly after updates, ensuring that new features don’t disrupt existing functionality

Performance Testing 


By automating load and stress tests, we help you prepare for high traffic and ensure your application remains stable under pressure

Cross-Browser and Device Testing

We automate compatibility testing across devices, browsers, and platforms to ensure a consistent user experience for all customers

platforms

Automated Testing Tools

Selenium: Reliable for browser automation.
Appium: Supports mobile testing on Android and iOS.
Postman: Simplifies API testing.
Jenkins: Automates testing within CI/CD workflows.
TestComplete: Covers desktop, mobile, and web applications.
Cucumber: Bridges the gap between business requirements and technical testing.
LoadRunner: Used for stress and load testing complex systems.

our advantages

Why Choose WWG for Test Automation?

01

Expertise
Beyond Testing

Many providers focus solely on the technical side. We align testing automation with your business goals, ensuring it’s not just efficient but meaningful to your bottom line.

02

Industry
Experience

We’ve worked with businesses across sectors, from startups to enterprises, giving us a deep understanding of diverse challenges and solutions.

03

Transparency and Collaboration

You’re not left in the dark. We provide clear communication and actionable insights throughout the process, making automation accessible even to non-technical stakeholders.

04

Customizable and Scalable Solutions

Our frameworks are designed to adapt, whether you’re launching a new app or scaling an existing one. We ensure your automation grows with your business.

process

Our QA Automation Testing Process

01

Understanding Your Business Goals

We start by understanding what you want to achieve. Whether it’s faster releases, better performance, or broader test coverage, we focus on your priorities.
02

Planning and Tool Selection

Based on your software and objectives, we select the best tools and create a roadmap for testing automation.
03

Framework Development

Our team builds a robust testing framework tailored to your application’s structure. This framework is designed for flexibility and efficiency.
04

Script Development

We create reusable, maintainable test scripts that cover functional, performance, and integration testing.
05

Execution and Monitoring

Automated tests are executed in real-world environments, simulating user behavior across platforms and devices.
06

Analysis and Reporting

We provide detailed reports highlighting results, detected issues, and actionable recommendations for improvements.
07

Ongoing Optimization

As your software evolves, we update the automation framework and scripts to keep them effective.

cases

Customer Success Stories

Some concrete examples of the use of our technologies and how our knowledge has been useful to solve critical situations or improve workflows.

17Tons & WWG

17Tons & WWG

1TrueId - mobile app

1TrueId - mobile app

View all →
reviews

What Our Clients Are Saying

Clutch rating
"WWG's competencies in technical and management aspects were impressive."

WWG successfully delivered a project document and software that fully met RAG requirements. WWG's project management was efficient — they delivered everything on time. Moreover, they showcased clear communication and strong technical capabilities, which were key to the project's success.

Francesco Adinolfi

R&D, Innovaway SpA

Custom Software Development

WWG provided custom software development services for an ICT company. The team designed and developed an innovative ICT software system capable of supporting RAG services.

Paese
Naples, Italy

The engagement

Automated testing in concrete terms

Duration
Initial setup takes two to six weeks depending on complexity; ongoing optimization follows, if you choose it.
Start
After scope is agreed, with the step in which we understand your business goals.
Who does the work
WWG engineers who design the framework and scripts and integrate them into your CI/CD pipeline. A named owner follows the engagement.
What we need from you
The goals to reach, access to code, test environments and pipeline, one contact in the development team.
Output
A test automation framework, reusable scripts for functional, performance and integration testing, reports with detected issues and recommendations.
Format
Fixed-scope setup, with optional ongoing optimization on a monthly fee.

The price is set in scoping, according to the perimeter to cover. Initial setup has an estimate before kickoff; ongoing optimization is a monthly fee. We do not publish a price list.

Comparison

Automated testing and the alternatives

Anyone who wants more reliable releases has four roads in front of them: hand automation to an external service, build it in-house, stay with manual testing, or install a tool and see what happens. This table says what each one covers and when it makes sense, so the choice is made on your release rhythm rather than on the label.

CriterioWWG automated testingIn-house automationManual testing onlyA tool without a framework
Who it is forCompanies that release often and have no dedicated automation engineer.Companies with a QA team that has the time and the automation skills.Products with rare releases or interfaces that change constantly.Teams that want to try automation with an off-the-shelf tool.
What it coversGoals, tool selection, framework, scripts, execution in CI/CD, reports, ongoing optimization.Whatever the team manages to cover between one release and the next.Exploratory and usability testing, and test cases run by hand.Execution of scripts that someone still has to write and maintain.
DurationTwo to six weeks for setup, then continuous.Months, depending on the team’s availability.Every test cycle is repeated in full.Quick to install, slow to make useful.
What you getA reusable framework and scripts, feedback on every commit, reports with recommendations.Internal knowledge, if the team has continuity.Human judgment, without repeatability.Scripts tied to the tool, to be rewritten when the interface changes.
When it makes senseWhen manual regression testing slows down releases.When the automation volume is steady and the team is not saturated.For exploratory and usability testing, or for software that changes too fast to pay back the scripts.For a limited experiment, before deciding.

If you are looking for a list of free automated testing tools, this is not the right page: this page is about the service in which WWG engineers build and maintain the automation for your application.

Published case studies

  • Colmar store locator

    Custom software designed and built for Colmar to cope with the shortcomings of its store locator and improve customer experience.

  • Mobile app for Door

    A mobile app designed and built for Door, a catering customer, delivering a user-friendly solution that met its business requirements.

FAQ

Frequently Asked Questions

Automated testing services cover the whole automation effort, not just the scripts. We start from your business goals, select tools and write a roadmap, build a testing framework around your application’s structure, develop reusable scripts for functional, performance and integration testing, run them in real environments across platforms and devices, and report results with detected issues and recommendations. Once the framework is live, we keep it effective as your software changes. Exploratory and usability testing stay manual, and the plan says so.
Setting up test automation takes two to six weeks depending on the complexity of the project, including tool selection, framework design and creation of the first scripts. The exact duration is set in scoping, according to the perimeter to cover: how many features and flows, which platforms, and how the tests integrate with your CI/CD pipeline. After setup, ongoing optimization follows your release cadence.
Automated testing services are priced before we start, in the scoping conversation, based on the perimeter: how many features and user flows to cover, which platforms, and how the tests integrate into your pipeline. Initial setup is a fixed-scope engagement with an estimate before kickoff; ongoing optimization, in which framework and scripts are updated as your software evolves, is a monthly fee. We do not publish a price list, because two applications with the same number of screens can need very different frameworks.
The automation is built and maintained by WWG engineers who follow it from planning to ongoing optimization: they select tools, design the framework, write the scripts, integrate them into your CI/CD pipeline and read the results to tell a real defect from a test that needs updating. A named owner follows the engagement and keeps the context documented, so the knowledge does not depend on one person’s memory. Framework, scripts and documentation belong to you, and your team can take over maintenance whenever you choose.
To start we need the goals you want automation to serve, such as faster releases, better performance or broader coverage, access to the code, test environments and pipeline, and one contact in your development team who can answer questions about the application’s structure. If you already have test cases or a manual regression checklist, we use them as the first candidates for automation. Your developers keep working while the framework is built.
Automated scripts should be reviewed and updated whenever your software undergoes significant changes; otherwise they report failures that are not defects or stop covering new features. That is why the last step of our process is ongoing optimization: after the initial setup, as your software evolves, our engineers update the framework and the scripts to keep them effective. You can also take maintenance in-house; framework, scripts and documentation remain yours.
No, test automation does not replace manual testing; it complements it. Scripts cover repetitive and data-intensive work, such as regression tests on every release or performance under load, and free testers for exploratory and usability testing, where judgment and context matter. A sensible test plan decides case by case what to automate, based on how often a check is repeated and what it costs to keep its script current.
Yes, test automation suits small businesses too, because it cuts time and cost on repetitive testing even for small teams. Release frequency matters more than company size: whoever releases often and repeats the same regression tests by hand gets the quickest return. The service is meant for companies with a web or mobile application that keeps changing, whether at launch or already in production, that want more predictable releases without growing the team.
The ROI of test automation builds over time: the initial investment in a framework and scripts is higher than one round of manual testing, but from then on every run costs little and bugs are caught before production, where they cost most. The return depends on how often the same tests are repeated and what a production defect costs you today. We estimate it in the first step of the service, starting from your goals, and we do not promise generic figures.
The main automation testing tools for web applications are open-source frameworks such as Selenium, Cypress and Playwright, with dedicated tools for API, mobile and performance testing. Which ones we use for you is decided in the planning and tool selection step, based on your software and objectives, not on a fixed stack: the framework must fit your application’s structure and your pipeline. What matters more than the tool is the framework built around it, since that is what makes scripts reusable and maintainable.
An automated tester, or test automation engineer, turns a test plan into scripts a machine can run. They select tools, build the framework, write reusable scripts for functional, performance and integration checks, run them across platforms and devices, and read the results to tell a real defect from a script that needs updating after a change. They also report findings with recommendations and keep the automation current as the software evolves. At WWG this is done by engineers who follow the automation from planning to ongoing optimization.
Automation testers are not being replaced; their tools are changing. Our engineers use generative tools for volume work, such as drafting scripts or test data, under their own control and review. Deciding what deserves a script, designing a framework that survives interface changes, and telling a real defect from a flaky test still take an engineer who knows the application. A tool that writes a script does not decide whether the script checks the right thing.

Related services

Where automated testing fits

An automated suite catches regressions on every build, while exploratory checks stay with hands-on manual testing. Both belong to the wider end-to-end quality assurance practice.

Tell Us What's Broken

Mohamed Deramchi

Mohamed Deramchi

Founder & CEO of WWG

20+ years in IT leadership, product, and cloud consulting. Leads delivery strategy and senior technical direction.

Phone+39-02-8148-0719
Emailbusiness@wwg.it
AddressCorso Europa 15, 20122 Milano (IT)

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