
Nearshore software development in Italy
Nearshore software development from Milan: WWG designs, builds and runs custom software for companies in the UK, the DACH region and the rest of Europe that want senior engineers in a nearby time zone, under EU law, instead of an offshore vendor. A stable senior team in Italy and at our group company in Ukraine, with a named owner, works as a project team, an engineering retainer or an extension of your own team.
Definition
What is nearshore software development
Nearshore software development is outsourcing software engineering to a company in a nearby country, in the same or an adjacent time zone, so that your team and the vendor’s engineers share working hours, can meet in person when needed and contract under compatible law. For a company in the UK, Germany or Switzerland, an Italian software house is nearshore; a vendor in Asia or Latin America is offshore.
Why Italy
What nearshore development in Italy gives you
This page is for companies outside Italy looking for an engineering partner. Italian companies will find the same work described in Italian under custom software development.
Working hours that overlap
Milan works on Central European Time, the same as Munich, Vienna and Zurich and one hour ahead of London. Stand-ups, reviews and incident calls happen during your day, not overnight.
An EU contract and EU data rules
You contract with WWG s.r.l. SB, registered in Milan and listed as an Innovative SME and a benefit company (Società Benefit) in the Italian Business Register. The GDPR applies to the work as it does to you.
Senior engineers, not a bench
Fewer people, not less engineering. Senior engineers design, build and review the work, with AI tools handling volume tasks under their supervision, and a named owner answers for the result.
A company you can visit
WWG has been in Milan since 2000. Workshops and kick-offs can happen in our office, a short flight from London, Munich or Zurich, and the rest of the work runs remotely on a shared schedule.
How we work
What working with WWG from abroad looks like
Scope and price before the build
A requirements analysis turns what you need into a written scope, a roadmap and a price, approved before the first line of code. On an existing system, the starting point is a software audit.
One named owner, documented context
A named WWG technical owner answers for the project from analysis to release and stays your contact afterwards. Decisions are written down, so continuity does not depend on one person’s memory.
Code, documentation and access are yours
You receive the source code, the documentation and the access to every environment. After the release, maintenance can stay with WWG or move to your own team.
Three ways to work together
A fixed-scope project for a new product, an engineering retainer for a production system that needs an owner every month, or senior engineers added to a team you already run.
Process
How a nearshore engagement with WWG starts
A call with a founder
- What you need, by when, and what already exists.
- Whether WWG is the right fit, or another route makes more sense.
A call with a founder
- What you need, by when, and what already exists.
- Whether WWG is the right fit, or another route makes more sense.
Analysis or audit
- For a new product, a requirements analysis with your team.
- For an existing system, a software audit of code, architecture and release process.
Analysis or audit
- For a new product, a requirements analysis with your team.
- For an existing system, a software audit of code, architecture and release process.
Written scope, team and price
- Perimeter, roadmap, named owner and format: project, retainer or team extension.
- Price agreed before work starts.
Written scope, team and price
- Perimeter, roadmap, named owner and format: project, retainer or team extension.
- Price agreed before work starts.
Delivery on a shared schedule
- Frequent releases to a test environment and regular reviews in your working hours.
- Written updates in English, in the tools your team already uses.
Delivery on a shared schedule
- Frequent releases to a test environment and regular reviews in your working hours.
- Written updates in English, in the tools your team already uses.
Release and after
- Go-live with monitoring, then maintenance, a retainer or a handover to your team.
- No obligation to continue.
Release and after
- Go-live with monitoring, then maintenance, a retainer or a handover to your team.
- No obligation to continue.
The engagement
Nearshore development with WWG in plain terms
- Where
- Milan, Italy, where WWG has been based since 2000 (Corso Europa 15), and Vinnytsia, Ukraine, at our group company WWG Ukraine.
- Time zones
- Milan is on Central European Time, the same as Germany, Austria and Switzerland and one hour ahead of the UK. Vinnytsia is one hour ahead of Milan. Meetings sit inside your working day.
- Language
- English or Italian, in meetings, in writing and in the documentation you receive.
- Who works
- Senior engineers with a named technical owner who answers for the work, and a WWG founder in the loop on anything material.
- Formats
- A fixed-scope project, an engineering retainer (twelve-month minimum, fixed monthly fee) or senior engineers added to your own team.
- Contract
- With WWG s.r.l. SB, a company registered in Italy (VAT IT06980120965) and bound by EU law, including the GDPR.
Price is set before work starts, on the scope agreed in the analysis or the scoping conversation, and does not change without an explicit decision. WWG does not publish rates or a price list.
Comparison
Nearshore in Italy and the alternatives
A UK or DACH company looking for outside engineers is usually weighing four routes. This table says what each one gives you, so the choice is made on your situation rather than on a day rate.
| Criterio | WWG, nearshore from Italy | Offshore vendor | Freelance marketplace | Agency in your own country |
|---|---|---|---|---|
| Working hours | The same day as yours: CET, one hour from the UK. | Often four to eight hours apart, with handovers overnight. | Depends on each freelancer. | The same as yours. |
| Who answers for the result | A named WWG technical owner, with a founder in the loop. | An account manager; engineers may rotate between clients. | You do, person by person. | The agency. |
| Continuity | Documented decisions and runbooks, so context stays with the project and not with one person. | Varies with staff turnover at the vendor. | Low: when a freelancer leaves, the knowledge leaves too. | High while the agency keeps the account. |
| Contract and data | A contract with an Italian company, under EU law and the GDPR. | A contract under the vendor’s own law, often outside the EU. | One contract per person, often through the platform. | Your own jurisdiction. |
| How you pay | Fixed scope or fixed monthly fee, agreed before work starts. | Usually per developer or per hour. | Per hour or per milestone. | Per project or per day. |
| When it makes sense | Production software that needs senior engineers in your time zone and one owner who stays accountable. | Large, well-specified volumes of work with a strong product owner on your side. | Small, self-contained tasks you can specify and review yourself. | When budget allows local rates and on-site presence matters every week. |
The routes can be combined: a nearshore team can own a system while your in-house engineers or a local agency keep other parts.
Published case studies
- COLMAR: store locator integrated with the ERP
A custom store locator fed from COLMAR’s ERP: 320 hours a year saved generating store locations and 20 million API calls saved.
- Kippy: mobile app for an IoT pet tracker
The Kippy startup, active in IoT, chose WWG as technology partner to develop a mobile app with localisation and monitoring functions, in use in 15 European countries.
- Wellcam.fit: a digital fitness platform
WWG designed and developed a fitness platform with mobile apps, personalised coaching and a consistent user experience across devices.
FAQ
Questions about nearshore software development in Italy
Related services
Which format fits
When a production system needs someone accountable every month, the format is an engineering retainer with a named owner. When you already run a team and only need more senior hands, it is team augmentation with senior engineers. And when you are taking over a system nobody fully understands, start with a software audit of the production system.
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