MVP Startup

One of the fundamental concepts in the field of startup is about MVP Startup (Minimum Viable Product Startup): an initial version of the product ready to make its entry into the market and collect feedback and be known by users.

This MVP already has all the minimum characteristics to be distributed, but this is only the first stage of a long training and improvement process.

For years WWG has been offering MVP startups its multi-year knowledge and technical skills to achieve the best possible product and to make the most of the incentives made available to these realities.



The advantages of MVP for business

The MVP is very important for new startups because it allows them, even with a small initial investment, to begin to play the field and verify the potential of their product collecting feedback from their target audience. This stage of testing helps the startup Mvps to start their own path of improvement:

through the Lean methodology, in fact, it is possible to implement new functions and correct any error along the way based on use indications offered by users. This will save money, energy and time, turning an MVP into a successful product.

The creative process of Minimum Viable Product

The minimum achievable product is a version of a new product that allows a team to collect with minimum effort the maximum amount of information useful for learning and continuous improvement.

We are helped by the choice of having a "fluid mentality" that is based on three concepts in particular: build, measure and learn. These are the milestones of every Minimum Viable Product process:

Software Development

Many famous startups started with a third-party development phase. It’s necessary to work with a team of professionals or an agency that uses cutting-edge practices expecially if you’re looking for funding and recruiting new talent for your team.


Thanks to WWG, you can check whether the list of allowed functions is interesting for users, assuming that the target audience is chosen correctly. You can also define if the main operations have been designed correctly and which are the most useful and popular. 

Customer Discovery

The idea behind this process is to break the innovative idea into small steps and examine user behavior. MVP is a shortcut, a way to change the scenario quickly and increase the probability of beating the services offered by the competitors.


Mvps are used for both learning and delivering fast business outcomes. Many Mvps are pilot projects to get maximum loyalty feedback. You have to be ready before you go to scale production and with  WWG you will have a portfolio of services.


1TrueId – mobile app

1TrueId – mobile app

Services: Cloud Mobile QA UX/UI Web
Tecnology: CD/CI DevOps Docker JavaScript Microservices Mongodb React Native ReactJs SQL Server

“The meeting with WWG was particularly proactive in terms of ideas and projects. I willingly give this testimony for the correctness of the relationship established and maintained with satisfaction.”

Claudio Trapani, Director / Federfarma Lombardia

“The support of WWG in the years in which the publishing company has been operating has been fundamental, a precious and irreplaceable partner that has guaranteed an optimal daily operativity”

Giuseppe Tchilibon, CEO / Lulav Editrice

“In an “agile” software house like WWG we found the right interlocutor to analyze our processes and give us the evidence of the datas that can improve our activities. WWG, in addition, has been developing software for many years following the lean philosophy”.

Luca Gargantini, Head of Digital Marketing / COLMAR Manifattura Mario Colombo

We chose WWG because we needed a real technology partner. We were not looking for a simple service provider, but an interlocutor who understood our objectives well, the type of services we wanted to promote and turn into reality a new and ambitious project.

Luigi Boschin, CEO / Liquid Vineyards

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Are you working on a start-up project? Have you already thought of an MVP? Why don’t we talk about it?