In February 2022 WWG announced a collaboration with Sitecore to develop e-commerce platforms based on Sitecore Experience Commerce in Italy. This is the text of that announcement, kept as a record of the time and updated in 2026 with a note on what has changed since: Sitecore's offer has moved to a composable architecture, and the current status of WWG's certifications and partnerships is published on the dedicated page.
TL;DR
- The 2022 announcement rested on one conviction: commerce is not only about products and transactions, but about using content and data to create memorable shopping experiences.
- WWG offered the design, customisation, implementation and adoption of Sitecore e-commerce platforms, with an agile method and continuous optimisation on KPIs.
- Since 2022 Sitecore has moved its commerce offer to OrderCloud and the composable stack.
- The up-to-date status of WWG's certifications and partnerships is on the partner page, not in this announcement.
What did WWG announce in 2022?
In 2022 WWG announced a collaboration with Sitecore to help companies transform their digital business, with strategic advice on digital transformation and on developing e-commerce as a tool to convert and strengthen long-term customer relationships. At the time, WWG was presented as a specialised partner for Sitecore Experience Commerce in Italy.
The conviction behind it was that commerce is not simply about products and transactions: it is about using content and data to create unique shopping experiences designed for the customer. Consumers have more power and opportunities than ever, their knowledge has increased, and their loyalty to brands has become more fluid. Any brand hoping customers will return should offer a hassle-free, seamless and highly personalised experience.
WWG's commitment covered the design, implementation and adoption of the client's Sitecore e-commerce platform, combining customer experience strategy, atomic design and agile delivery, and continuously optimising the platform on the KPIs relevant to the client's business.
What has changed since 2022?
Since 2022 Sitecore's offer has moved from an integrated suite to a composable architecture, with OrderCloud as its headless commerce platform and cloud content management; Sitecore Experience Commerce, the subject of the announcement, belongs to the previous generation. (doc.sitecore.com) Our article on e-commerce with Sitecore, updated in 2026, explains what this means for companies with an existing project and for those starting today.
The current status of WWG's certifications and technology partnerships is published and kept up to date on the partner page: that is the source to consult, not a 2022 announcement. WWG continues to deliver e-commerce projects on Sitecore and other platforms as part of its web application development services.
Running an e-commerce project on Sitecore or another platform? Talk to a WWG engineer at business@wwg.it.
Sources
FAQ
Frequently Asked Questions
A collaboration to develop e-commerce platforms based on Sitecore Experience Commerce in Italy: strategic advice, design, implementation and adoption of the platform, with an agile method and continuous optimisation on the client's KPIs. The announcement is kept as a record of the time.
The up-to-date status of WWG's certifications and technology partnerships is published on the partner page of this site, which is the source to consult. This article reproduces the 2022 announcement as it was and should not be read as a statement about the current status of the partnership.
It belongs to the previous generation of Sitecore's offer, which has since moved to a composable architecture with OrderCloud as its headless commerce platform. Companies with an Experience Commerce project should check the support timeline of their version with Sitecore before planning investment.
