Background
WWG was born from a "lucid dream" and at the same time a great desire to create the ideal place for those who strongly believe in professional and personal improvement. WWG does everything to ensure that high-profile solutions are made available to its customers and its large capacities at the service of all.Mission
The love for innovation, continuous improvement and the idea of helping others, guide us in creating technological solutions that really support professionist and the organizations in which they operate to realize their full potential, to achieve their goals, and to make a positive contribution to the lives of all.The challenge
Since there were very few employees, WWG s.r.l. has been open to innovation in its production processes, combining "Lean Thinking" (lean thinking). For this reason it has always focused on creating a continuous flow of value, on the constant contribution of improvement of its business processes, so as to be ready to face sudden changes, interruptions, slowdowns or waste.Service design
Accordingly with its values, the company has also been able to offer its customers "agile" services, bringing quality, models can be quickly adopted, strategies can be continuously optimized and the highest technological standards. For the same reasons he decided to transform his own history, starting a process of service design to reorganize activities, systems and change, in addition to the rest, his own brand identity adopting a new way of communicating with images.WWG has decided to go beyond its limits and totally reinvent itself. The complete case study includes: new corporate headquarters, new team, new website, new international collaborations, new processes, new way of communicating.
WWG was not afraid by the changes and opted after 20 years for an authentic year zero. "I noticed some signals such as dissatisfaction from some customers, slowness in evading tasks, little communication and a quality of service and software realized that could be improved. We were very far from what I consider to be the only big goal that a software house should have: operational excellence" (Mohamed Deramchi, CEO e Founder WWG)
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Rebranding
We used a co-creative design thinking workshop, questionnaires and insights about the values evoked by the brand. Then we created a mood board to discover the possible associations and meanings of the brand. This approach helped us to gather valuable information about what is WWG, make the point on we worked in the past. We thought about what drove teams in successful projects and how the company was perceived internally and externally. We were able to figure out what customer problems we could solve and how our values could be communicated more effectively.
Value proposition
Since its foundation, the mission of WWG s.r.l. has been to pursue a model of flexible innovation. The company has developed together with the expansion of its customers, becoming an excellent partner for the design of websites, web apps, mobile apps, e-commerce and startup consulting. Having changement in the DNA has made it easier to have a service design study focused on the user, the objective, the activities and a system suitable for create value.
Results
- New team with new employees working from all over Europe and a new culture of diversity as a key to introduce different perspectives on individual projects in the team
- New brand identity, new values and a logo able to work in digital environments and not
- New project management more structured, agile and according to the model of the Okrs (Objectives Key Results) that led immediately: clarity of each goal, greater alignment, greater responsibility of each team member, increased transparency