FIGHT AGAINST FOOD WASTE, THE APP TO RECOVER FOOD IN MILAN MARKETS: WWG ALONGSIDE THE RECUP ASSOCIATION
What loses economic value can regain social value. This is the philosophy followed by the Recup Association that retrieves food from the street markets of Milan and redistributes it to the community and found in WWG, Italian software house, the digital partner that will expand its presence among the stalls of the Milanese city thanks to a new app. A phenomenon, that of food waste, which has deep roots and needs a breakthrough. To witness this is a study by the Barilla Foundation that has shown that every Italian wastes 65 kg of food per year, 7 kg above the European average of 58 kg.
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